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iMedia Brand Summit USA Brand Activation in the New Economy

February 12, 2018 - February 14, 2018

Hyatt Regency Coconut Point
Bonita Springs, Florida 34134

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iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

Brand Activation in the New Economy

We are on the precipice of a huge shift in the brand-consumer relationship. New economy businesses have fundamentally changed the way consumers transact and continue to disrupt categories. So how do media, marketing, and customer experience interplay in this ever-changing landscape? How can we foresee the future of the industry and get ahead of new competitive challenges?

Marketing teams no longer have the singular goal of selling products to consumers. Today’s paradigm is customer activation and engagement front and center, with the end goal of creating passionate advocates who cherish your brand. Marketers are tasked with making consumers feel like the brand experience is contributing to their lives and adding value. That’s the new “advertising.” That’s what sparks customer loyalty.

At the iMedia Brand Summit in February, together we will redefine how brands can return to greatness. We’ll explore:

  • Future Trends
  • The End of Advertising
  • Building Passion and Purpose-Driven Brands
  • The Person to Person Economy
  • And other interesting topics
Brands That Trust DMA
  • Markable
  • Kohler
  • Block Chain
  • Trip Advisor
  • Promogo