Increase in traffic.
Increase in sales over 1 year.
Increase in organic conversion rate
A media production and equipment company based in the Boston, Massachusetts, metro area had an urgent need to increase traffic and sales revenue and wanted to see their most important keywords show up in Google search results. The company also needed to migrate to an open-source ecommerce solution.
By reanalyzing main keywords, DMA uncovered different related keywords that weren’t too highly competitive but at the same time could deliver a substantial amount of organic traffic. We also took an analytical look at the client’s current website structure and decided to focus on the category and product review pages, improving the on-site elements on those pages. Finally, we helped move the site from Shopify to Magento, where full customization of the functionality could be done.
They re-analyzed our main keywords and found some different related keywords that we had missed.