Apparel Boutique

Our results

  • 16%

    Increase in phone leads via search engines.

  • 23%

    Increase in traffic.

  • 11%

    Increase in sales revenue.


A jewelry and apparel boutique in Prescott, Arizona, realized that 67% of their potential customers were finding the business with a mobile device, so they needed their current website to be mobile-friendly. The client also needed help creating content targeted more specifically to local prospects. And finally, the client was experiencing declining incoming leads due to increased competition.


DMA reanalyzed the client’s current website and made the necessary changes to make it compatible with mobile devices. After performing a keyword research analysis to examine local search frequency and competitiveness in Prescott and the surrounding areas, DMA was able to identify high traffic keywords. DMA also submitted the boutique’s website to top local directories as part of an SEO citation campaign and followed that up by adding content schema that included business information to help search engines better understand the client’s website.

Well, beginning with phone leads from searches, that was a 16% increase. We’ve had a 23% increase in traffic and 11% increase in sales revenue.

Jennifer Waters
Apparel Boutique
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