Decrease in bounce rate.
New registrations from job seekers.
Increase on page views per user.
An online digital recruitment company based in Toronto, Canada, needed a new responsive website that would work on all platforms. Additionally, the client needed the new site to have high usable functionality for job providers to post their jobs and for job seekers to submit and upload their information. And, of course, the website had to be fast and reliable to handle a high amount of traffic every day.
After performing an audience analysis, DMA used a series of user flow diagrams to determine how the new website should be structured and navigated. Using Bootstrap framework as the layout foundation, we helped build a mobile-first responsive website. Then we implemented WordPress CMS on the site and customized it to fit the client’s unique requirements. We also used Amazon S3 and Amazon CloudFront for image and file storage.
DMA delivered. We’ve seen a 15% decrease in our bounce rate, a 37% increase in page views per user, and, here’s the best, a 205% increase in new job seeker registrations.