AI marketing for the businesses the wealthy buy from.2026 Q4
DMA
Menu
Methodology

How we measure AI visibility

The engines, questions, runs, extraction and scoring behind the AI Visibility Index and client reports, with limitations and corrections.

Collection
  1. 1Every question is run through each engine's API with web search turned on: ChatGPT, Claude, Gemini and Perplexity. Google AI Overviews are collected through a search-results data provider for a US location.
  2. 2Each question is run 3 times per engine to smooth out answer variation. The largest index is 60 questions × 5 engines × 3 runs = 900 answers.
  3. 3Every raw answer is stored with its question, engine, model, run number, timestamp, location setting, full text and cited URLs.
  4. 4A second pass extracts the companies named, their order of mention, sentiment, whether the answer recommends them, and the URLs cited.
  5. 5Names are normalized against an entity list per index. A person reviews the top 50 entities before publishing.
AI Visibility Score, 0–100
50%Mention rate. Share of all answers that mention the company.
25%Position. Average rank of mention, scaled so first mention = 100.
15%Engine coverage. Share of the 5 engines that mention it at least once.
10%Recommendation strength. Share of mentions that are explicit recommendations with positive or neutral sentiment.
Limits, fairness, corrections

LimitationsAnswers vary by user, location and time. API answers can differ from the consumer apps. Rankings describe observed AI answers only; they are not endorsements or measures of quality.

FairnessDMA clients are scored exactly like everyone else. The method is identical for all. There is no paid inclusion. DMA offers services to companies listed.

CorrectionsAny company can request a review. We re-check and update within 5 business days. Request a correction.

CadenceQuarterly refresh. Each edition keeps a permanent URL with its year and quarter.

The free snapshot10 questions, each asked once on 4 engines. It is a provisional score using the same formula.

Answers as returnedAll engine output is shown as returned, attributed to the engine and dated. We do not edit answers.

See your AI visibility.

Free. 10 questions your buyers ask, across 4 engines.

Run the AI Face-Off →
Press and data requests

Journalists and researchers.

Data, charts and interviews about the AI Visibility Index. Requests go to Jeev.

Corrections

Request a correction.

Think a result about your company is wrong? Tell us. We answer within 5 business days.

Free AI visibility check

See how AI ranks you.

Run the Face-Off: we ask ChatGPT, Gemini, Claude and Perplexity the questions your buyers ask, and show whether they name you or your competitors.

Book a 20-minute AI visibility reviewWhatsApp usCall 574-780-2087