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BING PPC MANAGEMENT

Looking for more value in PPC? Let us build you a cost-efficient Bing PPC campaign.

Request a quote

Its Fast, Easy & Free

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CAPTURE A WIDER AUDIENCE WITH MICROSOFT PPC ADS

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Discovery

We devote the first stage of planning to understanding your business needs and building a comprehensive profile of your target users.

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Strategy

Start out with a launch strategy for your Bing Ads campaigns and refine your approach over time with ongoing assessments.

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Creative

Get ad creative and copy that’s designed to fit your brand and broadcast your message across Bing.

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Launch

Make sure you’ve met all the necessary requirements to get your initial Microsoft Ads campaigns up and running.

REACH AN UNTAPPED AUDIENCE

LESS COMPETITION, MORE LEADS

Bing's ad platform allows you to target the right people with the right strategy. Microsoft's advertising options all have the ability to target your audience based on where you do business. We build a campaign to reach the target audiences that are most likely to purchase from you, leading to reduced costs.

Achieve your hidden PPC potential.

Use Bing advertising to achieve higher sales goals.

We build powerful Bing ad campaigns with your branding and advertising objectives in mind. Microsoft's powerful advertising platform provides a unique opportunity to target your audience. We work with advertisers who have a more conservative or value-driven budget in mind to create the right advertising campaign for their long-term needs. Whether you're looking for an additional avenue for growth or a different approach from Google Ads, Bing's ad platform provides a way to achieve higher click-through rates and more conversions.

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Make the most of your advertising budget.

Bing ads cost less and convert more than Google ads.

The message you reach your audience with is crucial. Their first impression is going to be the one to either get you in the front door or ignored altogether. We make sure the advertisements posted alongside search results and on the Bing search network are effective and captivating to your target audience. We also test your ads over time and ensure they are performing across the board. We'll be the first to admit if an ad isn’t working, and we’ll continue to test and shape your campaign.

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Industries

Our Bing Ads solutions are tailored to comply with different industry standards and help you achieve your unique business goals.

01

Luxury Communities

Gain more real estate leads with targeted Microsoft Ad campaigns based on segment.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Outcompete other franchise brands in your industry with Bing PPC ads.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Establish your eCommerce brand’s dominance by advertising on relevant high-volume keywords.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Spread awareness for your crypto project with PPC ads on the third-largest search network in the world.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Our team works with you to devise a targeted Microsoft Ads strategy that meets your business’ specific needs.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Microsoft Advertising gives businesses advertising access to the 2nd largest search engine in the world. Its full-feature PPC platform lets businesses create ad campaigns for the Bing search engine across multiple accounts while tracking and organizing all performance data in one easy-to-read dashboard.

Any Bing ads you launch are duplicated on Yahoo and AOL-owned and operated sites. You have access to three different user ...READ MORE

Structure

Configure your Bing Ads account to give you full control over performance reporting and data.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

Bing ads span all of Microsoft's search networks -- Bing, AOL, and Yahoo -- and there are various campaign objectives to choose from. Businesses can utilize search ads that are designed to drive organic traffic to their websites or sell products from their catalogs.

If you have conversion-optimized Google Ads campaigns that are performing well, the Microsoft Advertising suite allows you to import those campaigns and tweak t...READ MORE

Campaign

Set up specialized campaigns that advertise your products and brand throughout Microsoft’s search networks.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

Bing ads are designed to get the most performance for businesses' advertising budgets. The Microsoft Advertising platforms offer responsive search ads that rely on A.I. to take headlines and descriptions and configure them into ready-made ads that are designed to meet the advertising goals of businesses.

If you've invested in a high-performing website that has fine-tuned copy and media assets, try using Bing's dynamic searc...READ MORE

Formats

Pick the right ad formats to help you achieve your campaign goal.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

Choosing the right copy to advertise your solution to users' queries on SERPs (search engine results pages) engine results is a highly competitive game. Businesses that win invest resources into SEO keyword research to help guide them on word choice and order.

Search ads only give you two chances to catch a user's attention -- a title and a few lines of descriptive text. Search engine users rarely read the text until they'v...READ MORE

Copy

Optimize your Bing ad copy for searchability and conversions.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

Running ads on Bing is far less competitive than on other search engines. This means bidding prices for businesses are far more economical. The average click-through rate (CTR) for Bing Ads is 1.25%, compared to 0.86% for Google Ads.

Due to the low PPC cost of the Bing platform compared to Google, it might make sense for you to run ads to attract organic traffic to your website even if you aren't currently selling products....READ MORE

Bidding

Use bidding strategies that can lower costs and increase sales for your Microsoft ads.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

Bing ads campaigns benefit from a few targeting metrics that are not available on the Google Ads platform. The ability to target specific devices and OS can cut down costs for businesses that carry and sell device-specific software, hardware, and services.

The Microsoft Advertising PPC platform allows you to target different time zones. This can go a long way to increasing your conversion rate in markets around the world.READ MORE

Targeting

Get the most out of your Microsoft ad spend with precision and granular targeting.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

Achieve more with cost automation.

We reduce your Bing advertising costs for more sales.

Online advertising can be a costly investment, but it often presents quick results when done right. Even with quick results, there are always ways to get more out of your advertising budget. Throughout your advertising campaign, we continually monitor its performance, identify where your campaigns can perform better, and take advantage of improvements in Bing's ad platform. We pride ourselves on delivering reduced costs while retaining high performance and sales expectations for all of our clients.

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OPTIMIZE LANDING PAGES

CONVERT MORE BUSINESS

Your landing page is often the first time you get a chance to sell to your visitors. We build custom landing pages with your advertising objectives and branding in mind. Landing pages are A/B tested to prove they work rather than focusing on the theoretical results that "best practices" can produce.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

Book a meeting

to get started

Speak to an expert to find out how Digital Consumer Intelligence will change the way you work.

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