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YOUTUBE ADVERTISING AGENCY

YouTube reaches 30 million users per day. Skyrocket your sales with the right plan.

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HOW TO RUN YOUTUBE ADS THE RIGHT WAY

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Discovery

See which audiences on YouTube offer the most promising returns for your video ad spend.

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Audience Research

Find what makes your target viewers tick and adjust your content to match their preferences and interests.

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Channel Research

Look for opportunities to collaborate with established channels and YouTube personalities that your target audience watches.

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Ad Optimization

Keep a close eye on how your ads are performing so you can make tweaks along the way and garner more clicks.

FLEXIBLE ADVERTISING

CUSTOM AD CALENDAR

Build your audience through organic growth by creating unique content that expresses the positive influence of your brand. We work with video producers to create cost-effective videos with a positive message. The videos will be naturally exposed to your audience, who will then engage with the content.

Gain Relevant Leads Through YouTube Ads.

Convert at a higher rate with the right YouTube strategy.

Google's YouTube platform has become the largest online video platform for user-generated content. YouTube presents a unique opportunity in terms of marketing and advertising in innovative and effective ways. We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to include ads on popular videos in multiple formats while also reaching out to popular channels to get a more branded experience in the video content itself.

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YouTube Traffic and Lead Generation

Increase traffic by up to 350% and leads by even more.

Every message you spread across YouTube is intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business. We also track individual messages and campaigns to figure out what is currently working and which messages need to be further refined to reach the largest audience with the highest conversion rate.

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Industries

Harness the power of YouTube viewership. Run video ads optimized to get you the most clicks and conversions for your brand.

01

Luxury Communities

Show off the unique amenities in your luxury communities through vivid YouTube video ads.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Lend some personality to your franchise brand with lively YouTube ads that appeal to your target market.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Turn heads with YouTube ads that maximize your products’ appeal and reinforce your overall eCommerce marketing strategy.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Grow your user base for your crypto project with YouTube ads that help you communicate your message in a highly engaging and digestible format.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Leverage the power of YouTube’s video platform to stand out from top competitors in your niche.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

YouTube ads are managed through the Google Ads platform. From the central dashboard, businesses can keep track of multiple accounts, campaigns, and budget performance. The platform has an Insights function that takes a lot of the guessing game out of what's driving your account's performance.Google Ads gives you all the analytics and graphs you need to easily keep up to date. It also generates notifications that giv...READ MORE

Structure

Incorporate your YouTube ads cleanly into your Google Ads account.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

Google Display ads give businesses the option of displaying static images or videos across their networks. YouTube is a video-dominant platform and video-based ads outperform every time.Google streamlines the process of creating and distributing video campaigns on YouTube. With extensive tracking, you can get your business in front of YouTube's 122 million daily users.YouTube is a huge...READ MORE

Campaign

Run YouTube campaigns that catch users where then they’re most attentive.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

YouTube is a highly-competitive market. Users are more impatient, tribal, and tech-savvy — they know what they want to watch and will skip past ads that waste their time. Google Ads gives you a few options for dealing with this problem.Skippable in-stream, video discovery, and bumper ads are all designed to get in front of viewers and make the sales pitch in 6 seconds or less. Whichever format you choose, front-load...READ MORE

Formats

Find the right format for your YouTube video ad.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

Online advertising copy is the key to successful campaigns. The YouTube audience has hundreds of different content spaces that have their unique way of communicating — language, memes, topics, and tone. Any good sales copy has to adapt to this reality.The same words and phrases when read versus heard can yield wildly different results. YouTube is a video and audio platform first, make sure your copy is written for l...READ MORE

Copy

Get video scripts that quickly capture your audience’s attention.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

Businesses are competing to put their ads in front of the 122 million active daily users on YouTube every day. Price bidding is a key strategy for making sure that high-cost video ads businesses create don't go to waste.You can choose to pay-per-view or per-thousand impressions when tweaking the costs of your video campaigns. If your ads are receiving a lot of clicks, paying per-thousand impressions becomes more eco...READ MORE

Bidding

Adjust your YouTube bid strategy to match your advertising goals.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

YouTube, like Facebook, gathers a lot of data about its users. Basic demographics are vital for any healthy ad campaign, but the audience behavior brings in a different level of specification.As a business, you can use Google Ads to target users with specific interests, habits, and even intent — Google tracks users actively looking to buy products within niches. YouTube is a big market...READ MORE

Targeting

Show your video ads only to YouTube users who are most likely to click.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

YouTube Influencer Outreach

Convert through highly influencial creators.

YouTube influencers are a large part of the long-term growth of the YouTube platform. We target the key influencers who are most likely to have a connection to your audience and help them create engaging content that will positively reflect on your brand. We help sponsor videos, send samples, and even help finance projects that place your brand at the forefront. Collaborations and sponsored content from influential channels are proven methods for not only increasing brand recognition with your core audience, but also increasing your sales and conversions.

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REACH THE RIGHT AUDIENCE

USER SEGMENTATION

Our team is well-versed in paid advertising on the YouTube platform, whether it be advertisements shown directly on other videos, prominent placement as relevant content, or sponsoring original content created by channels that have a direct connection to the audiences your business is targeting.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

TRUSTED BY THE BEST CLIENTELE LIST:

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