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INDUSTRIES
ABOUT DMA
#1 RANKED
YOUTUBE ADVERTISING AGENCY
YouTube reaches 30 million users per day. Skyrocket your sales with the right plan.
Request a quote
Its Fast, Easy & Free
HOW TO RUN YOUTUBE ADS THE RIGHT WAY
Discovery
See which audiences on YouTube offer the most promising returns for your video ad spend.
Audience Research
Find what makes your target viewers tick and adjust your content to match their preferences and interests.
Channel Research
Look for opportunities to collaborate with established channels and YouTube personalities that your target audience watches.
Ad Optimization
Keep a close eye on how your ads are performing so you can make tweaks along the way and garner more clicks.
FLEXIBLE ADVERTISING
CUSTOM AD CALENDAR
Build your audience through organic growth by creating unique content that expresses the positive influence of your brand. We work with video producers to create cost-effective videos with a positive message. The videos will be naturally exposed to your audience, who will then engage with the content.
Gain Relevant Leads Through YouTube Ads.
Convert at a higher rate with the right YouTube strategy.
Google's YouTube platform has become the largest online video platform for user-generated content. YouTube presents a unique opportunity in terms of marketing and advertising in innovative and effective ways. We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform. Our team identifies new opportunities to include ads on popular videos in multiple formats while also reaching out to popular channels to get a more branded experience in the video content itself.
YouTube Traffic and Lead Generation
Increase traffic by up to 350% and leads by even more.
Every message you spread across YouTube is intricately crafted to appeal to the target audience based on demographics, where the message is being communicated, and what your objective is with that audience. We create custom-curated content to appeal to the audiences most important to your business. We also track individual messages and campaigns to figure out what is currently working and which messages need to be further refined to reach the largest audience with the highest conversion rate.
Industries
Harness the power of YouTube viewership. Run video ads optimized to get you the most clicks and conversions for your brand.
01
Luxury Communities
Show off the unique amenities in your luxury communities through vivid YouTube video ads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Lend some personality to your franchise brand with lively YouTube ads that appeal to your target market.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Turn heads with YouTube ads that maximize your products’ appeal and reinforce your overall eCommerce marketing strategy.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Grow your user base for your crypto project with YouTube ads that help you communicate your message in a highly engaging and digestible format.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Leverage the power of YouTube’s video platform to stand out from top competitors in your niche.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
01
Luxury Communities
Show off the unique amenities in your luxury communities through vivid YouTube video ads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Lend some personality to your franchise brand with lively YouTube ads that appeal to your target market.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Turn heads with YouTube ads that maximize your products’ appeal and reinforce your overall eCommerce marketing strategy.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Grow your user base for your crypto project with YouTube ads that help you communicate your message in a highly engaging and digestible format.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Leverage the power of YouTube’s video platform to stand out from top competitors in your niche.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
YouTube ads are managed through the Google Ads platform. From the central dashboard, businesses can keep track of multiple accounts, campaigns, and budget performance. The platform has an Insights function that takes a lot of the guessing game out of what's driving your account's performance.Google Ads gives you all the analytics and graphs you need to easily keep up to date. It also generates notifications that giv...READ MORE
Structure
Incorporate your YouTube ads cleanly into your Google Ads account.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Google Display ads give businesses the option of displaying static images or videos across their networks. YouTube is a video-dominant platform and video-based ads outperform every time.Google streamlines the process of creating and distributing video campaigns on YouTube. With extensive tracking, you can get your business in front of YouTube's 122 million daily users.YouTube is a huge...READ MORE
Campaign
Run YouTube campaigns that catch users where then they’re most attentive.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
YouTube is a highly-competitive market. Users are more impatient, tribal, and tech-savvy — they know what they want to watch and will skip past ads that waste their time. Google Ads gives you a few options for dealing with this problem.Skippable in-stream, video discovery, and bumper ads are all designed to get in front of viewers and make the sales pitch in 6 seconds or less. Whichever format you choose, front-load...READ MORE
Formats
Find the right format for your YouTube video ad.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
Online advertising copy is the key to successful campaigns. The YouTube audience has hundreds of different content spaces that have their unique way of communicating — language, memes, topics, and tone. Any good sales copy has to adapt to this reality.The same words and phrases when read versus heard can yield wildly different results. YouTube is a video and audio platform first, make sure your copy is written for l...READ MORE
Copy
Get video scripts that quickly capture your audience’s attention.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Businesses are competing to put their ads in front of the 122 million active daily users on YouTube every day. Price bidding is a key strategy for making sure that high-cost video ads businesses create don't go to waste.You can choose to pay-per-view or per-thousand impressions when tweaking the costs of your video campaigns. If your ads are receiving a lot of clicks, paying per-thousand impressions becomes more eco...READ MORE
Bidding
Adjust your YouTube bid strategy to match your advertising goals.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
YouTube, like Facebook, gathers a lot of data about its users. Basic demographics are vital for any healthy ad campaign, but the audience behavior brings in a different level of specification.As a business, you can use Google Ads to target users with specific interests, habits, and even intent — Google tracks users actively looking to buy products within niches. YouTube is a big market...READ MORE
Targeting
Show your video ads only to YouTube users who are most likely to click.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
YouTube Influencer Outreach
Convert through highly influencial creators.
YouTube influencers are a large part of the long-term growth of the YouTube platform. We target the key influencers who are most likely to have a connection to your audience and help them create engaging content that will positively reflect on your brand. We help sponsor videos, send samples, and even help finance projects that place your brand at the forefront. Collaborations and sponsored content from influential channels are proven methods for not only increasing brand recognition with your core audience, but also increasing your sales and conversions.
REACH THE RIGHT AUDIENCE
USER SEGMENTATION
Our team is well-versed in paid advertising on the YouTube platform, whether it be advertisements shown directly on other videos, prominent placement as relevant content, or sponsoring original content created by channels that have a direct connection to the audiences your business is targeting.
Our Sales team
We are available for you every time
Josh Moody
INDIANA, UNITED STATES
jmoody@digitalmarketingagency.com
Melissa Oien
FLORIDA, UNITED STATES
moien@digitalmarketingagency.com
Diogo Monteiro
NEW JERSEY, UNITED STATES
dmonteiro@digitalmarketingagency.com
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