Award-Winning Crisis Management Agency

If your brand is suffering from a crisis event, our team can help get you through it.

Brands That Trust DMA

A crisis can destroy your brand.

Let our experts rescue your brand and protect it.
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It can be a rather unsettling experience when your brand is thrust into public controversy. Whether it be a miscommunication or a mistake made at one point or another, the ultimate goal is to come out of it the best your brand can. Our team is dedicated to helping you pull your business out of a crisis or controversy in a positive light, taking the appropriate action to put a strong message forward to the public. We work diligently to put your message before the narrative to restore confidence in your brand and restore business to "as usual".

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Decisive Plan of Action

Decisive Plan of Action Act Swiftly and Accurately

When a crisis situation strikes, it is important to have a decisive plan of action. It is important the entire team understands what needs to be said and how it needs to be said. One of the biggest mistakes companies make during a crisis is not communicating with everyone that communicates with the general public.

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Don't let your crisis destory the brand you've built.

Our crisis communications specialists can rescue your brand and help you protect it.
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    Issue Analysis

    We analyze the incident to understand what happened, what information is out to the public, and what is being said about the incident.

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    Risk Assessment

    We look further into how the media is covering the incident across the spectrum of news organizations and online media.

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    Channel Analysis

    We help you create a plan of action including the steps to take while ensuring that plan is spread throughout your team.

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    Communication Strategy

    We develop a communication strategy to say the right thing and the right time and work with journalists to get your side of the story out there.

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    Implementation

    Our analysis involves an in-depth look at the public sentiment regarding the incident to determine the best way to build a positive message.

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    Monitoring

    Honestly, the best time to handle a crisis is before it happens. We help you prevent further incidents from occurring in the future.

Build a positive dialogue in social.

We steer the conversation in a positive direction.
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It is important to understand how the news is reporting on a subject to understand how the public is going to perceive it. When a crisis happens, the news may choose to report on it, especially if the story is gaining traction. By reaching out to and connecting with journalists, we can better understand what is being communicated and help get a message out quickly to get ahead of the story. We take the time to weigh the options, speak with your team about the situation, and craft the right approach in regards to what comment to provide to media and who to talk to.

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Media Outreach

Media Outreach Steer the Narrative

Your message during a critical time is going to be the biggest influence over public perception. Plenty of times businesses have been in a situation where they could control the narrative, but fail to make the right message. We ensure that your message is going to be heard and interpreted in the best way possible.

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We monitor your brand online.

Send the right message when you need it.
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The best time to handle a crisis is before it even occurs. Having a plan of action ready to go in case of an event ensures that you'll have a faster response and can even resolve the issue before anyone can even realize it happened. Regardless of what happens, having a plan of action makes it easier for both your executive team to take the right course of action and for your team to put out the right message ahead of time. This could also include making connections with the right journalists and online influencers to obtain the benefit of the doubt.

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Helped our practice flourish.

“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”

Vana Samara, Family Medicine
74% of the crisis management campaigns fail. You deserve the best.

74% of the crisis management campaigns fail. You deserve the best.

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