If your brand is suffering from a crisis event, our team can help get you through it.
It can be a rather unsettling experience when your brand is thrust into public controversy. Whether it be a miscommunication or a mistake made at one point or another, the ultimate goal is to come out of it the best your brand can. Our team is dedicated to helping you pull your business out of a crisis or controversy in a positive light, taking the appropriate action to put a strong message forward to the public. We work diligently to put your message before the narrative to restore confidence in your brand and restore business to "as usual".
We analyze the incident to understand what happened, what information is out to the public, and what is being said about the incident.
We look further into how the media is covering the incident across the spectrum of news organizations and online media.
We help you create a plan of action including the steps to take while ensuring that plan is spread throughout your team.
We develop a communication strategy to say the right thing and the right time and work with journalists to get your side of the story out there.
Our analysis involves an in-depth look at the public sentiment regarding the incident to determine the best way to build a positive message.
Honestly, the best time to handle a crisis is before it happens. We help you prevent further incidents from occurring in the future.
It is important to understand how the news is reporting on a subject to understand how the public is going to perceive it. When a crisis happens, the news may choose to report on it, especially if the story is gaining traction. By reaching out to and connecting with journalists, we can better understand what is being communicated and help get a message out quickly to get ahead of the story. We take the time to weigh the options, speak with your team about the situation, and craft the right approach in regards to what comment to provide to media and who to talk to.
The best time to handle a crisis is before it even occurs. Having a plan of action ready to go in case of an event ensures that you'll have a faster response and can even resolve the issue before anyone can even realize it happened. Regardless of what happens, having a plan of action makes it easier for both your executive team to take the right course of action and for your team to put out the right message ahead of time. This could also include making connections with the right journalists and online influencers to obtain the benefit of the doubt.
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”