REPUTATION MANAGEMENT

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Specialized Reputation Management Services

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AWARD-WINNING

CRISIS MANAGEMENT AGENCY

If your brand is suffering from a crisis event, our team can help get you through it.

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Its Fast, Easy & Free

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SAVE YOUR SOCIAL MEDIA PRESENCE AFTER CRISIS HITS

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Issue Analysis

Our team performs a comprehensive situational audit to understand what’s happened and the best course of remedial action to take.

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Risk Assessment

Effective damage control begins with gaining a full evaluation of what’s at stake and which areas of your social media require the most attention.

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Channel Analysis

Focus recovery efforts on the right channels and use platform-specific strategies to save your reputation.

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Communication Strategy

Use carefully crafted messages to communicate with your customers about any negative events without making things worse.

DECISIVE PLAN OF ACTION

ACT SWIFTLY AND ACCURATELY

When a crisis situation strikes, it’s important to have a decisive plan of action. The entire team needs to understand what has to be said and how to say it. One of the biggest mistakes companies make during a crisis is not communicating with everyone who communicates with the general public.

A crisis can destroy your brand.

Let our experts rescue your brand and protect it.

It can be a rather unsettling experience when your brand is thrust into public controversy. Whether it be a miscommunication or a mistake, the ultimate goal is to come out of it the best your brand can. Our team is dedicated to helping you pull your business out of a crisis or controversy in a positive light. We work diligently to put your message before the narrative to restore confidence in your brand and get back to business to "as usual."

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Build a positive dialogue in social.

We steer the conversation in a positive direction.

It’s important to understand how the news is reporting on a subject to understand how the public is going to perceive it. When a crisis happens, the media may choose to report on it, especially if the story is gaining traction. By reaching out to and connecting with journalists, we can better understand what is being communicated and help get a message out quickly to get ahead of the story. We take the time to weigh the options, speak with your team about the situation, and craft the right approach regarding what to tell the media.

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Industries

Don’t let one crisis derail your entire social presence. Get help developing and implementing an effective crisis management plan and save your business’ reputation.

01

Luxury Communities

Quickly recover from an unexpected crisis and preserve a positive image for your luxury community.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Turn unhappy customers into ambassadors for your franchise brand with proven crisis management tactics.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Maintain 5-star customer satisfaction ratings for your eCommerce business by handling crises the right way.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Avoid letting your crypto project become associated with unfavorable events in the cryptocurrency space. Use our social media strategies to keep your crypto company in good standing with your users.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Let our experts help you bounce back from a crisis before it’s even happened with preventative planning.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Social media is the best marketing tool of the 21st century. It's a place where brands can remove the distant, corporate look and benefit from more down-to-earth brand-consumer relationships. The best social media content strategies tap into and leverage familial and layman tones.In an online crisis, the brand-consumer relationship has to revert to professionalism immediately. A great strategy to get you started is ...READ MORE

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Screen each and every element of your content to prevent unexpected PR catastrophes from occurring.

The customer services arms of businesses get put to the test in times of crisis. The ones that make it out alive assemble a dedicated team of flexible and patient staff who can handle online fervor and that can quickly pivot.The number one rule to a successful crisis management solution is, 'uniformity'. In multiple time zones, channels,  and communication vehicles— posts, direct messaging, SMS, etc. — your reply ti...READ MORE

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Customer Service Metrics

Improve response times by leveraging social media channels to address customer concerns and complaints.

Businesses that get through crises that are destroying their brand image, make the health and resiliency of 'audience sentiment' the pillar of their strategies. All future advertising, marketing, and customer relationship planning and execution have to be backed up by as much audience metrics data as possible — hunches don't work.Crises can be disorientating, here's how you can keep it simple: Where reception is neg...READ MORE

Audience

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Sentiment

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Impression

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Audience Metrics

Listen to how your audience feels about your content and make adjustments based on feedback to maintain a positive image.

Executing successful crisis management strategies on social media can present a lot of difficulty for businesses. "The medium is the message" dictates a lot about how audiences perceive apologies and attempts to correct situations.As a rule, Twitter has a medium-risk crisis profile. It's great for keeping your followers up-to-date, but its lack of depth can upset audiences further. Video has a high-risk crisis profi...READ MORE

Check - ins

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Frequency

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Estimated Min Watched

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Activity

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Social Media Terms

Get granular with analyzing the performance of your social media content and popular trends to spot and avoid potential crises from happening.

In the 21st century, crises can flare up from several different hot spots. A bad social media post, a slip-up on a live stream, or a tone-deaf ad campaign. Businesses do their best to create rock-solid advertising campaigns, but sometimes the cultural wind changes.The upside of crises stemming from poorly received ad campaigns is the robust nature of online PPC platforms. You can easily use the target demographic, r...READ MORE

Tailored Audiences

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Timeline

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Twitter Cards

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Network

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Budget

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Targeting

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Content Pillars

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Promotion

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Audience Retention

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Traffic

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Strategy

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Campaigns

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Reach

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Display Ads

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Creatives

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Custom Audiences

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Devices

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Conversions

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Advertising Terms

See how social ad campaigns are contributing to recreating a positive brand image after crisis hits.

It can be difficult for businesses to grapple with the speed and ferocity of crises in the online arena — there are a lot of sectors to keep track of. Crisis management is a combination of hard analytical data and soft empathic communication.Your dashboard analytics is full of lagging indicators. If you're not seeing the results you want, don't get frustrated — impatience can lead to sabotage, but fear might lead to...READ MORE

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Data

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Pixel Tracking

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Conversion Rate Optimization

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Listening

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Comparison

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Channel Intelligence

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Monitoring

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Analytic Terms

Monitor the impact of negative events and evaluate damage control efforts with straightforward analytics reporting.

In a crisis, vanity metrics aren't shallow — they can tell a lot about how potentially severe the problem is. Businesses that pay attention, but don't react, to likes and dislikes on their social media channels can get a raw gauge of where they stand in the public eye.Reading comments on your posts is a great way to get a ground-level view of the problem — audience input can be invaluable in a crisis. Be careful not...READ MORE

Mentions

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Pin

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Growth Rate

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Favorite

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Followers

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Vanity Metrics

We incorporate a wide array of metrics into our social listening activities.

Social media is a double-edged sword. It gives businesses unprecedented access to consumer analytics and tools for rich back-and-forth communication, but it can also make problems 10x worse in the blink of an eye.Brand images have imploded overnight because of one slip-up on social media live streams. Great online marketing comes from treating your audience like real people, but never forget that the brand-audience ...READ MORE

Facebook

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Vine

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Instagram

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Linkedin

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Pinterest

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YouTube

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Twitter

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Google+

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Social Networks

Our experts have reputation and crisis management experience that spans all social media platforms, from YouTube and Pinterest to LinkedIn.

We monitor your brand online.

Send the right message when you need it.

The best time to handle a crisis is before it even occurs. Having a plan ready to go in case of an event ensures that you'll have a faster response and can even resolve the issue before anyone realizes it happened. Having a plan in place makes it easier for both your executive team to take the right course of action and for your team to put out the right message ahead of time. This could also include making connections with the right journalists and online influencers to obtain the benefit of the doubt.

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MEDIA OUTREACH

STEER THE NARRATIVE

Your message during a critical time is going to be the biggest influence over public perception. Businesses have often been in a situation where they could control the narrative but fail to make the right message. We ensure that your message will be heard and interpreted in the best way possible.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

TRUSTED BY THE BEST CLIENTELE LIST:

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