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MARKETING AUTOMATION

Free Marketing Automation Analysis

Specialized Marketing Automation Services

Comprehensive Marketing Automation

#1 RANKED

PPC AGENCY

Hire us to lower your costs and increase your conversions on Google Ads and Facebook.

Request a quote

Its Fast, Easy & Free

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GET A CUSTOM PPC STRATEGY BUILT ON PROVEN RESULTS

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Discovery

Our team conducts an independent analysis of your industry and target market to develop a comprehensive profile of who we’re advertising to.

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Strategy

Tune your PPC strategy to fit your needs, goals, and timeline

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Creative

Get creative assets that adhere to your brand guidelines and accurately reflect your company values.

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Launch

Launch your first PPC campaigns and start tracking performance within days.

CONVERT EVEN IF THEY LEAVE YOU.

POWERFUL RETARGETING STRATEGIES.

Make a second effort to appeal to prospective buyers. We build retargeting campaigns to make an audience out of those visitors who don't convert and make additional efforts to remind them of why they first considered you. We use this as an opportunity to appeal and convert them.

Our Campaigns Attract and Convert

Expert PPC management services for real results.

We build each of our campaigns to produce the best results possible. Each pay-per-click management campaign is built based on years of research and analysis to better understand web users and different audiences. We've built PPC campaigns for a number of industries in worldwide markets, giving our experts the knowledge to build attractive campaigns that convert. We report in real time to show our clients the value they’re receiving, and we’re constantly monitoring performance in both short- and long-term schedules.

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Our Ads Generate New Customers for You.

Each ad is built for appeal, relevance, and conversion.

To ensure each campaign offers the best return on investment (ROI), we build each ad and test it on its own merits. Our PPC experts ensure that every ad used in our campaigns earns its spot by testing click-through rates and conversion rates in order to replace non-performers with more effective ads. Whether it is a textual ad served alongside search results or a banner ad on carefully selected display network sites, each ad is built with the target location and the target audience in mind to produce the best results.

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Industries

Our PPC experts develop personalized advertising strategies based on years of experience working with clients across a wide range of industries and business models

01

Luxury Communities

Generate demand for your real estate projects and luxury communities with targeted PPC ads.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Broaden your franchise brand awareness with done-for-you PPC ads management.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Scale up your eCommerce brand with evidence-based PPC ads solutions.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Give your crypto project a leg up on competitors by using PPC campaigns proven to work in the blockchain space.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Elevate your standing within your industry with PPC ads unique to your brand and niche.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Most PPC platforms follow a similar structure — a Home or Dashboard that acts as the backbone of your account where all of the important features are at your fingertips. Access to rigorous financial performance metrics like budget and billing is particularly important — successful PPC campaigns hyperfocus on CPC (cost-per-click) as a key indicator or ROI.There can be a lot of moving pa...READ MORE

Structure

The foundation of any successful PPC ads strategy is an intuitive account structure.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

Businesses' marketing objectives determine what types of campaigns they run through their PPC platform(s). There are campaigns that target all behaviors on the web — shopping, local-focused, and internet searches.A lot of businesses combine multiple campaign styles to cover more touchpoints in the market. For example, search campaigns give you complete control of your ad strategy while smart campaigns use machine le...READ MORE

Campaign

Launch PPC ad campaigns shaped to meet your marketing objectives.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

PPC platforms provide multiple types of ads for businesses to test on their audiences. Depending on a business's consumer base they might be more responsive to being served local service ads or responsive search ads.Dynamic search ads take a lot of the guessing game out of producing high-conversion copy for your ads. Machine learning algorithms read your website's copy and use key phrases to build high-performing ad...READ MORE

Formats

Tailor your advertising for distribution in different formats across multiple platforms.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

The words and phrases businesses use in their digital advertising copy are very important in their success. Every business is competing for user attention online so invest in emotional, eye-catching headlines.Pay attention to the copy you use for your display URL and paths. Websites that have confusing URL paths are seen as more suspicious by consumers.Creating high-converting sales co...READ MORE

Copy

Increase the effectiveness of your PPC ads with optimized copy.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

The world of online advertising is fought through price bidding. How much money businesses invest in their advertising campaigns can easily put them in front of competitors.PPC platforms allow you to manually and automatically adjust your budget for campaigns. Sometimes paying more to put your ads in front of your competition isn't the best strategy.Our team is here to help you find th...READ MORE

Bidding

Maximize your gains at minimum cost with objective-based PPC bidding strategies.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

Online advertising is a powerful technology that businesses leverage to boost their revenues every day. A huge part of that success comes from user data being harnessed to run targeted advertising.Don't run ad campaigns without first doing keyword and demographic research. General approaches to online advertising yield poorer results.We can help you analyze your audience data to find k...READ MORE

Targeting

Whether you’re running ads on Amazon, Google, or Facebook, we’ll help you serve the right ad to the right user.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

Smart use of automation = better results.

PPC automation for value optimization.

A careful balance of automation and manual intervention is struck in order to get the most out of your campaign. Our PPC management experts are involved in every step of the campaign, from the initial research and creation of the campaign, all the way to evaluating the campaign’s performance and results. Automation is used to put plans into action, to adjust bids on-the-fly for better performance, and to serve as a way to stop ads that don't deliver while pushing ads that are performing well.

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LANDING PAGE TESTING

ACHIEVE HIGHER CONVERSIONS

Your landing page is your best effort at appealing to a prospective buyers. We perform multi-variate A/B testing on landing pages to figure out which landing pages achieve the desired conversions and which do not perform to our standards. This is done to ensure that each campaign achieves optimal results.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

TRUSTED BY THE BEST CLIENTELE LIST:

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