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Comprehensive Marketing Automation

AWARD-WINNING

MOBILE PPC AGENCY

Your buyers are moving to mobile devices. Let your brand be seen when they're on the go.

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Its Fast, Easy & Free

Phone

PPC ADS DESIGNED FOR MOBILE USERS.

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Discovery

Spot behavioral differences between your desktop and mobile users to optimize your PPC ads for better performance.

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Strategy

Take the most logical approach to leveraging mobile PPC ads by selecting appropriate ad formats for your target user.

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Creativity

Keep your ad messaging and creative content consistent with your overarching marketing strategy.

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Optimization

Make sure your mobile PPC ads check off all the boxes when it comes to complying with advertising standards for mobile devices.

REACH BUYERS ON-THE-GO

USE MOBILE-OPTIMIZED ADS

It can be difficult to know where your users are on the mobile web. While marketers have had a long time to determine the best ways to appeal to desktop users, the mobile web is still developing. We tackle the latest trends and channels and continue to benchmark them to place you where it really matters.

Attract and convert mobile buyers.

Our mobile PPC campaigns produce results.

Approximately 66% of all web users will browse the web on a mobile device. Whether this is through dedicated apps for different social platforms or through the variety of search browsers, it’s crucial to have a mobile following if you want to dominate the online space. Our mobile-friendly approach to pay-per-click involves having your brand competitively placed around the web on a number of platforms compatible with the mobile web. Whether through in-app advertising, mobile paid search, or vast advertising networks, we position your brand where it needs to be.

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Our ads are driven by audience research.

Enjoy a higher conversion rate with relevant ads.

Mobile web users are constantly connected to the mobile web. By positioning your brand in front of them on their mobile device, you have an opportunity to target them at a key time in their purchasing journey. We create a powerful paid search marketing campaign with the mobile web specifically in mind, focusing on connecting them to your brand as they are making a buying decision. We target the major search engines and different ways they are searching for similar products and/or services for the best opportunity to convert them into a paying customer.

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Industries

Gain a competitive advantage by running mobile PPC ads tailored to convert smartphone users into customers.

01

Luxury Communities

Reach potential real estate leads where users are spending the majority of their time through mobile-specific PPC ads.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Launch mobile PPC campaigns to make it easy for customers to find and interact with your franchise locations, no matter where they are or what kind of device they’re using.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Add mobile PPC to your advertising strategy to create a competitive advantage and help shoppers browse your store from their phone.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Make your PPC strategy mobile-friendly so users across the web can discover your crypto project.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Get a comprehensive plan for leveraging mobile PPC ads to expand your digital presence across relevant marketing channels.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Around 55% of all web traffic comes from mobile devices and all the major PPC platforms are set up to take advantage of this fact. Google, Bing, and the social media giants give businesses the tools they need to manage accounts and budgets with detailed performance and financial analytics at driving their solutions.Nearly 73% of all retail eCommerce sales worldwide happen on mobile devices. Amazon's PPC platform is ...READ MORE

Structure

Create an account structure that works with your mobile PPC strategy.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

Businesses' campaign objectives can range from maximizing local lead generation to increasing organic web and local foot traffic. PPC platforms are designed to support all of these goals with rich data collection and organization algorithms.Mobile users are spending almost 90% of their internet browsing and entertainment time on apps. If your business carries mobile apps as part of its products and/or services, use ...READ MORE

Campaign

Adapt and adjust your PPC campaigns to be mobile-friendly.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

PPC platforms do a lot of the heavy lifting businesses need when deciding on how to best configure their ads for mobile screen spaces. How copy and multimedia are arranged and when ads get resized are all handled by the software solutions of these tech giants.Most PPC platforms offer the Responsive Search Ad format that takes multiple headlines and descriptions which are then combination tested by machine learning a...READ MORE

Formats

Make use of mobile-specific ad formats that encourage better engagement among smartphone users.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

The screen real estate limitations of mobile devices means that sales and description ad copy must provoke curiosity first, and provide explanations second. Businesses that get this combination right always see their copy across their websites, social media, and emails perform better."Clickbait" is content whose main purpose is to attract attention and get a quick reaction -- it's often associated with "tricking the...READ MORE

Copy

Limited space means your mobile PPC copy needs to be even more effective.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

Attention is currency online and mobile users are the most expensive crowd to attract. The unique internet usage behavior of mobile users challenges businesses to create attention-grabbing ads designed to interrupt quick-scrolling and short attention spans.PPC platforms understand the competitive world of online advertising. They provide every tool you need to customize your budget and bidding strategies to squeeze ...READ MORE

Bidding

Modify your mobile PPC bids to account for differences in user behavior.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

Online and offline commerce has forever changed. A large part of that can be attributed to the collection, organization, and commodification of online user demographic and behavior data. For successful businesses, audience-specific targeting is what drives their marketing, customer relations, and advertising strategies.Microsoft Bing's PPC platform is unique. It allows device- and OS-specific ad campaign targeting. ...READ MORE

Targeting

Enable targeting features specific to mobile users that allow for more personalized advertising.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

Our mobile PPC automation cuts costs.

Faster results without the extra cost.

The mobile web is a vast ocean of online content. Different display networks dominate the mobile market, giving them powerful influence over the ads that mobile web users see. To take advantage of this, we identify the different websites, platforms, and mobile apps your audience is using to build a powerful display advertising campaign. This ensures that, as your users browse the mobile web, they remain aware of your brand. This leads to an increase in both brand recognition and increased conversions.

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MOBILE LANDING PAGES

OPTIMIZED FOR MOBILE CONVERSIONS

Your landing page or final conversion point is what sells you to your audience. For every keyword or search term, we ensure you give them a strong first impression. We test multiple landing pages to determine what works best for different audiences or search contexts.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

TRUSTED BY THE BEST CLIENTELE LIST:

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