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INDUSTRIES
ABOUT DMA
AWARD-WINNING
MOBILE PPC AGENCY
Your buyers are moving to mobile devices. Let your brand be seen when they're on the go.
Request a quote
Its Fast, Easy & Free
PPC ADS DESIGNED FOR MOBILE USERS.
Discovery
Spot behavioral differences between your desktop and mobile users to optimize your PPC ads for better performance.
Strategy
Take the most logical approach to leveraging mobile PPC ads by selecting appropriate ad formats for your target user.
Creativity
Keep your ad messaging and creative content consistent with your overarching marketing strategy.
Optimization
Make sure your mobile PPC ads check off all the boxes when it comes to complying with advertising standards for mobile devices.
REACH BUYERS ON-THE-GO
USE MOBILE-OPTIMIZED ADS
It can be difficult to know where your users are on the mobile web. While marketers have had a long time to determine the best ways to appeal to desktop users, the mobile web is still developing. We tackle the latest trends and channels and continue to benchmark them to place you where it really matters.
Attract and convert mobile buyers.
Our mobile PPC campaigns produce results.
Approximately 66% of all web users will browse the web on a mobile device. Whether this is through dedicated apps for different social platforms or through the variety of search browsers, it’s crucial to have a mobile following if you want to dominate the online space. Our mobile-friendly approach to pay-per-click involves having your brand competitively placed around the web on a number of platforms compatible with the mobile web. Whether through in-app advertising, mobile paid search, or vast advertising networks, we position your brand where it needs to be.
Our ads are driven by audience research.
Enjoy a higher conversion rate with relevant ads.
Mobile web users are constantly connected to the mobile web. By positioning your brand in front of them on their mobile device, you have an opportunity to target them at a key time in their purchasing journey. We create a powerful paid search marketing campaign with the mobile web specifically in mind, focusing on connecting them to your brand as they are making a buying decision. We target the major search engines and different ways they are searching for similar products and/or services for the best opportunity to convert them into a paying customer.
Industries
Gain a competitive advantage by running mobile PPC ads tailored to convert smartphone users into customers.
01
Luxury Communities
Reach potential real estate leads where users are spending the majority of their time through mobile-specific PPC ads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Launch mobile PPC campaigns to make it easy for customers to find and interact with your franchise locations, no matter where they are or what kind of device they’re using.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Add mobile PPC to your advertising strategy to create a competitive advantage and help shoppers browse your store from their phone.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Make your PPC strategy mobile-friendly so users across the web can discover your crypto project.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Get a comprehensive plan for leveraging mobile PPC ads to expand your digital presence across relevant marketing channels.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
01
Luxury Communities
Reach potential real estate leads where users are spending the majority of their time through mobile-specific PPC ads.
1800+
Leads
28
Communities
325%
Traffic Increase
4.2k+
Page 1 Keywords
02
Franchise
Launch mobile PPC campaigns to make it easy for customers to find and interact with your franchise locations, no matter where they are or what kind of device they’re using.
14
Franchisors
275%
Traffic Increase
3250+
Leads
3.9k+
Page 1 Keywords
03
Ecommerce
Add mobile PPC to your advertising strategy to create a competitive advantage and help shoppers browse your store from their phone.
$400M+
Revenue Generated
220
Clients
540%
Traffic Increase
31k+
Page 1 Keywords
04
Crypto
Make your PPC strategy mobile-friendly so users across the web can discover your crypto project.
10k+
Leads/Backers
13
Clients
410%
Traffic Increase
1.3k+
Page 1 keywords
05
Others
Get a comprehensive plan for leveraging mobile PPC ads to expand your digital presence across relevant marketing channels.
500+
Clients
1.1B
in Revenue Generated
585%
Traffic Increase
78k+
Page 1 Keywords
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Around 55% of all web traffic comes from mobile devices and all the major PPC platforms are set up to take advantage of this fact. Google, Bing, and the social media giants give businesses the tools they need to manage accounts and budgets with detailed performance and financial analytics at driving their solutions.Nearly 73% of all retail eCommerce sales worldwide happen on mobile devices. Amazon's PPC platform is ...READ MORE
Structure
Create an account structure that works with your mobile PPC strategy.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Businesses' campaign objectives can range from maximizing local lead generation to increasing organic web and local foot traffic. PPC platforms are designed to support all of these goals with rich data collection and organization algorithms.Mobile users are spending almost 90% of their internet browsing and entertainment time on apps. If your business carries mobile apps as part of its products and/or services, use ...READ MORE
Campaign
Adapt and adjust your PPC campaigns to be mobile-friendly.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
PPC platforms do a lot of the heavy lifting businesses need when deciding on how to best configure their ads for mobile screen spaces. How copy and multimedia are arranged and when ads get resized are all handled by the software solutions of these tech giants.Most PPC platforms offer the Responsive Search Ad format that takes multiple headlines and descriptions which are then combination tested by machine learning a...READ MORE
Formats
Make use of mobile-specific ad formats that encourage better engagement among smartphone users.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
The screen real estate limitations of mobile devices means that sales and description ad copy must provoke curiosity first, and provide explanations second. Businesses that get this combination right always see their copy across their websites, social media, and emails perform better."Clickbait" is content whose main purpose is to attract attention and get a quick reaction -- it's often associated with "tricking the...READ MORE
Copy
Limited space means your mobile PPC copy needs to be even more effective.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Attention is currency online and mobile users are the most expensive crowd to attract. The unique internet usage behavior of mobile users challenges businesses to create attention-grabbing ads designed to interrupt quick-scrolling and short attention spans.PPC platforms understand the competitive world of online advertising. They provide every tool you need to customize your budget and bidding strategies to squeeze ...READ MORE
Bidding
Modify your mobile PPC bids to account for differences in user behavior.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Online and offline commerce has forever changed. A large part of that can be attributed to the collection, organization, and commodification of online user demographic and behavior data. For successful businesses, audience-specific targeting is what drives their marketing, customer relations, and advertising strategies.Microsoft Bing's PPC platform is unique. It allows device- and OS-specific ad campaign targeting. ...READ MORE
Targeting
Enable targeting features specific to mobile users that allow for more personalized advertising.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Our mobile PPC automation cuts costs.
Faster results without the extra cost.
The mobile web is a vast ocean of online content. Different display networks dominate the mobile market, giving them powerful influence over the ads that mobile web users see. To take advantage of this, we identify the different websites, platforms, and mobile apps your audience is using to build a powerful display advertising campaign. This ensures that, as your users browse the mobile web, they remain aware of your brand. This leads to an increase in both brand recognition and increased conversions.
MOBILE LANDING PAGES
OPTIMIZED FOR MOBILE CONVERSIONS
Your landing page or final conversion point is what sells you to your audience. For every keyword or search term, we ensure you give them a strong first impression. We test multiple landing pages to determine what works best for different audiences or search contexts.
Our Sales team
We are available for you every time
Josh Moody
INDIANA, UNITED STATES
jmoody@digitalmarketingagency.com
Melissa Oien
FLORIDA, UNITED STATES
moien@digitalmarketingagency.com
Diogo Monteiro
NEW JERSEY, UNITED STATES
dmonteiro@digitalmarketingagency.com
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