REPUTATION MANAGEMENT

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MARKETING AUTOMATION

Free Marketing Automation Analysis

Specialized Marketing Automation Services

Comprehensive Marketing Automation

RANKED #1

GOOGLE ADS MANAGEMENT

Hire us to lower your costs and increase your conversions on Google Ads.

Request a quote

Its Fast, Easy & Free

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WORK WITH CERTIFIED GOOGLE ADS EXPERTS

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Discovery

Research your most valuable users and select the most appropriate targeting parameters on Google Ads.

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Strategy

Pick which ad formats and types of Google Ads campaigns you want to run for your business.

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Creative

Match your ad creative to your overall brand image and guidelines.

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Launch

Perform a thorough readiness check before going live with your first batch of Google Ads.

CONVERT EVEN IF THEY LEAVE YOU

POWERFUL RETARGETING STRATEGIES

The search network is the primary destination for those looking to reach a large and expansive search audience. Everyone goes to search engines when they are looking for information. Your brand and message can be found in the search results above the natural results, highlighting your offerings to a relevant audience.

Our campaigns attract and convert.

Expert Adwords management for real results.

Google Ads is the premier advertising channel for most online advertisers. We have over fifteen years of experience in producing high performance pay per click campaigns which focus on achieving optimal conversions while reducing costs. Due to the nature of how Google Ads works, we aim to create effective advertisements and powerful landing pages to improve upon the metrics of your campaign. This in turn incentivizes the Google Ads platform to give you the best rate possible for each of the keywords you're targeting for a more efficient investment.

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Powerful ads for lead generation.

Each ad is built for maximum attraction and conversion.

The unique position of Google's display network can enable you to target and reach your audience as they travel the Internet. We facilitate long-term engagement with an audience that has a direct interest in the products and/or services you're offering. Your ads display on both the AdSense and DoubleClick advertising networks based on what will work best for your brand. We use the granular approach to targeting, ensuring that your ads are only being displayed to highly relevant audiences which are most likely to convert into paying customers.

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Industries

Let our team of Certified Google Ads Experts help you get the most bang for your advertising buck with tried and tested techniques.

01

Luxury Communities

Use proven strategies to launch Google Ads campaigns for your real estate business that leads can’t help but click.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Our franchise industry experts are experienced in scaling brands of all sizes with strategically placed Google Ads.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Beef up your eCommerce brand awareness and attract new customers at the top of Google search results.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Overshadow competitors’ crypto projects with Google Ads that place you top-of-mind in your part of the crypto community.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Apply best practices from across multiple industries to help inform a Google Ads strategy that works for your line of business.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Google Ads is a robust PPC platform that lets businesses manage multiple accounts and campaigns across their Search and Display ads networks. The advantage of using Google Ads comes from its reach into Google Search, YouTube, and its suite of products that gather and organize user behavior data.

Using Google Ads can do more for your business than launch and manage ad campaigns. Its dashboard gives you access to tools and an...READ MORE

Structure

Establish a hierarchy with your Google Ads account that suits your business needs.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

Google's campaign types span two large networks — Search Ads which pushes promotions on the Google search engine, and Display Ads which places banner ads on websites around the web that opt into the service.

If you have to choose between Google Search or Display, pick Search. The average conversion rate is 4.40% for search campaigns compared to 0.57% for display campaigns.
We are experts at using Goog...READ MORE

Campaign

Run data-driven campaigns that deliver results.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

The Google Ads PPC platform is designed for businesses to get the most out of their ad spending. With just a few variations of titles, headers, and descriptions text, Google's algorithms can generate different formats of advertisements.

Google's machine learning algorithms can do the work for you. Its dynamic search ads can scan your website and generate advertisements based on the copy that you can use to launch highly eff...READ MORE

Formats

No matter the format, we’ll help you achieve the best results for your Google Ad spend.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

Limited space and attention spans on the web mean high-converting sales copy is more important than ever. Businesses that get all of the attention on Google SERPs (search engine results pages) invest resources into SEO keyword research.

Use catchy phrases and appropriate keywords in the header of your Google's Search or Display ad copy. Users generally do not pay attention to the body of text below until they've clicked the...READ MORE

Copy

Seasoned copywriters provide on-the-spot changes to keep your Google Ads copy optimized for clicks and conversions.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

Price bidding on Google is competitive but very economical considering the reach of its networks. Successful businesses regularly have multiple ad campaigns running monthly because the exposure and ROI can't be matched by any other PPC platform.

There are limitless ways to tweak your ad campaigns to get the most out of your dollar. If you don't want to get too complicated, Google has multiple automatic bid strategies that w...READ MORE

Bidding

Custom bidding strategies built for your budget and goals.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

Google Ads is a powerful tool in the online advertising space. For a lot of businesses, Google Ads is the only PPC platform they invest and they see sustained growth year over year. Google's reach and machine learning algorithms mean that targeted ads pushed on its platform rarely go to waste.

It can be overwhelming to narrow down your target audience. Try using a combination of Google Ads' analytics data and traditional SE...READ MORE

Targeting

Ongoing targeting adjustments keep your Google Ads relevant and placed in front of your intended audience.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

Increased conversions through smart automation.

We achieve better results by reducing costs.

Google Ads offers an interesting opportunity for advertisers to find new ways to reduce their advertising costs while maximizing the impact their budget has on their growth. Over time, businesses can increase their profits by improving their conversion rates and visitor retention which in turn reduce their costs. We aim to ensure that, in the long run, your pay per click marketing campaign will become an investment worth making and will be more than capable of turning into a digital marketing effort that manages to fund itself.

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LANDING PAGE TESTING

ACHIEVE HIGHER CONVERSIONS

A/B testing is a powerful part of the PPC management process. We investigate the performance of each and every landing page to ensure that high performance landing pages are implemented on the right keywords, leading to increased conversions and lower costs in the long-run for your PPC campaign.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

Book a meeting

to get started

Speak to an expert to find out how Digital Consumer Intelligence will change the way you work.

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