If a picture’s worth a thousand words, then the same can be said about pins and customers. True, Pinterest content is all about pumpkin pie recipes, DIY lampshades, and a trillion ways to tie a...

While a website is crucial to the overall well-being of a business, just having one isn't enough. To be taken seriously, your site needs to meet or exceed the expectations of the industry and y...

The top goals of website optimization are to make it more appealing to website visitors, improve user experience, and increase conversion rates. But when it comes to optimization, the main prob...

The future is coming and it will revolutionize the marketing industry. Marketers need to prepare for the impact of machine learning (ML) and artificial intelligence (AI) by allowing themselves ...

You have decided to put some effort into a pay-per-click (PPC) campaign and have successfully launched it. What now? Is it the end of your efforts or is there something more to do? Since PPC is...

Being a salesperson is an art form. Many business leaders think creating products and putting yourself on the map is enough, but that is where your job actually begins. Your offer needs to be h...

The digital age brings with it a lot of new opportunities for businesses and creates new markets practically every year. It’s getting problematic for experts to keep track of and predict the im...

It’s amazing how fast people start getting headaches when the subject of getting backlinks comes up. Who’s going to do it? How long will it take? How sure are we that investing time into this p...

Google Analytics is a powerful tool used for both marketing purposes and search engine optimization (SEO). You’ve likely heard about it before and you might have it on your official website. ...

One of the biggest problems content marketers face every day is how to get their message across and make sure that each piece of content they provide is high-quality and relevant to their targe...

Content is important in the online world, and great content is even more so. It’s been said that you can do amazing things with amazing content, but why is this so important? There are two majo...

[caption id="attachment_573" align="alignleft" width="600"] “The customer experience is the next competitive battleground.”[/caption] The tables are turning for many corporations, as customer ex...

Activity on social media is relevant to the success of any business, no matter your niche. The first thing your lead will look into after learning about the existence of your brand is your onli...

Experienced digital marketers understand the power of visual content, and images and videos dominate as the most engaging content on the web. If we take a look at users’ posts on Facebook, the ...

The mobile app ecosystem is all about numbers, and the most important number you should know is $77 billion. That’s how much the industry is expected to earn by the end of 2017, if the number o...

A search engine optimization (SEO) strategy involves hundreds of actions that have to be planned and executed perfectly. When you look at the scope of the tasks to be done, it becomes quite app...

Given the ever-evolving digital marketing landscape and the fact that new brands and websites keep popping up, it can be quite difficult to stand out in the online world and make your voice hea...

Every year, companies invest a lot of money into their Google Ads campaigns, trying to reach out to their target audiences and boost interest in their offerings. The best indicator of the amoun...

Content has always been one of the most important aspects of online marketing. Without it, it would be impossible to achieve many things, which is why the phrase “content is king” remains strong. ...

Keywords has been a buzzword in the world of online marketing for quite a while, and it will certainly continue to be so for many years to come. This is because keywords are an important aspect...

A survey by Moz recently showcased that about 37% of business owners spend between $10,000 and $50,000 per month on external link building, which left us with two valuable conclusions: Bac...

How to approach your first big app development and marketing project? This type of question requires an answer supported by a lot of researching, analysis, goal-planning, creativity, skills, an...

In a world of millions of websites and a huge number of brands, it can be tough to stand out and find your place in the market. It has become quite challenging to differentiate yourself from th...

Analytics and statistics are not often favorite subjects, and a lot of people avoid talking about them. Still, they can tell you a lot if you understand them and try to get them on your side. ...

When businesses and marketers hear the term “marketing automation” it often makes them think of an industrial, old, generic service, treating customers as numbers, cold interaction, and so on. ...

If your business isn’t utilizing social media platforms, chances are it will soon be labeled extinct. For your business page to be useful and popular, you’ll need to explore advertising options...

Ranking is one of the most important things for websites. This is why search engine optimization (SEO) techniques will always remain relevant. No matter how much you’d like to do other things, ...

If you were to become a web designer just 15 years ago, it would have been rather simple. All you had to do was learn a bit of HTML and CSS to create “breathtaking” web pages. Since then, web d...

PPC stands for a pay-per-click method marketers commonly use in online marketing. But PPC is more than a smart advertising strategy, it’s also a highly rewarding internet trend. Popular PPC ...

The internet offers quite a few options for advertising and ultimately getting traffic. All the different techniques, approaches, and methods fall under the umbrella of internet marketing. There ar...