The online environment offers quite a few options for advertising and ultimately getting traffic. All the different techniques, approaches, and methods fall under the umbrella of Internet Marketing...

If a picture’s worth a thousand words, then the same can be said about pins and customers. True, Pinterest content is all about pumpkin pie recipes, DIY lampshades, and a trillion ways to tie a sca...

The primary purpose of website optimization is to make it more appealing to website visitors, improve user experience and increase conversion rates. When it comes to it, the main problem is the que...

It goes without saying that an aspiring business needs to own a website – without it, it’s like you don’t exist. However, that’s not enough – for you to be taken as a serious business, your website...

PPC stands for a pay-per-click method marketers commonly use in online marketing. But PPC is more than a smart advertising strategy, it’s also a highly rewording internet trend. One of the popul...

So you have decided to put some effort into a PPC campaign and you have successfully launched it. What now? Is it the end of your efforts is there something more to do? Since PPC is yet another...

Being a salesperson is a form of art. Many business leaders consider that realizing products and putting yourself on the map is enough; but that is where your job actually begins. It goes witho...

The future is coming and it will revolutionize the marketing industry. Marketers need to prepare for the impact of machine learning (ML) and artificial intelligence (AI) by allowing themselves to b...

It’s amazing how fast people start getting headaches when the subject of getting backlinks comes up. Who’s going to do it? How long will it take? How sure are we that investing time into this pays ...

The Digital age brings with it a lot of new opportunities for businesses and creates new markets practically every year. It is getting problematic for experts to keep track of and predict the impac...

One of the biggest problems that content marketers face on a daily basis is how to get their message across and make sure that each and every piece of content they provide is high-quality and relev...

Google Analytics is a very powerful tool used for both marketing purposes and search engine optimization (SEO). Chances are that you have heard about it before and that you might have it on your of...

Content is very important in the online world and great content is even more important. It’s been said that you can do amazing things with amazing content, but why is this so important? Well, there...

[caption id="attachment_573" align="alignleft" width="600"] “The customer experience is the next competitive battleground.”[/caption]The tables are definitely turning for many corporations, as cust...

Activity on social media is quite relevant to the success of any business, no matter your niche. The first thing your lead will look into after learning about the existence of your brand is your on...

The mobile app ecosystem is all about numbers, and the most important number you should know is $77 billion. That’s how much the industry is expected to earn by the end of 2017, if the number of mo...

Most experienced digital marketers realize the power of visual content and images and videos keep dominating as the most engaging content type on the Web. If we take a look at Facebook, as the most...

A Search Engine Optimization (SEO) strategy involves hundreds of actions that have to be planned and executed perfectly. When you look at the scope of the things to be done, it becomes quite ap...

Every year, a number of companies invest quite a lot of money into their AdWords campaigns, trying to reach out to their target audiences and make them interested in what they have to offer. The be...

Given the ever-evolving digital marketing landscape and the fact that new brands and websites keep popping up around every corner, it can be quite difficult to stand out in the online world and mak...

Content has always been one of the most important aspects of online marketing. Without it, it would be impossible to achieve many things, which is why the phrase “content is king” still remains str...

Keywords have been buzzwords in the world of online marketing for quite a while and they will certainly continue to be so for many years to come. This is because they are a very important aspect of...

A survey by Moz recently showcased that about 37% of business owners spend between $10,000 and $50,000 per month on external link building, which left us with two valuable conclusions: One: back...

How to approach your first big app development and marketing project? This type of question requires an answer supported by a lot of researching, analysis, goal planning, creativity, skills, and mo...

In a world of millions of websites and a huge number of brands, it can be tough to stand out and find your place on the market. It has become quite challenging to differentiate yourself from the co...

Analytics and statistics are not actually favorite subjects and a lot of people avoid talking about them. Still, they can tell you a lot if you understand them and try to get them on your side. ...

For a lot of businesses and marketers, when they hear of the term “marketing automation” it reminds them of something industrial, old, generic service, treating customers as numbers, cold interacti...

If you were to become a web designer just 15 years ago it would be rather simple. All you had to do is learn a bit of HTML and CSS to be able to create “breathtaking” web pages. Since then, web...

If your business is not utilizing on social media platforms, chances are that it will soon be labeled as “extinct”. Not only that this is mandatory, but also not enough – for your business page...

Ranking is one of the most important things for websites. This is why SEO techniques will never die and why they will always remain relevant. No matter how much you would like to do other things, i...