Despite national senior living occupancy rates falling to near-record lows (87.8%) at the beginning of 2019, the senior living industry is poised to become more competitive than ever as Baby Boomer...

Franchise marketing is different for franchisors versus franchisees. Franchisors typically set the tone for the overall brand and offer support to franchisees so they can adopt and adapt that tone ...

Social listening lets you easily tap into what people are saying about your brand and your competitors on social media. When you have a social listening strategy in place, you can gather informatio...

If you want to keep your online reputation positive, responding to reviews is one of the best things you can do. In this article, we’ll help you understand why reviews matter to your business an...

Web design and SEO go hand in hand. By designing and developing your website to make it search engine friendly, you can better meet the needs of both users and search engines. This means higher ran...

The internet has made it easier than ever for consumers to find and buy from brands online. But what are they going to find when they search for your business? In this article, we’re going to show ...

Are you getting a lot of traffic, but no sales or signups? Sounds like you need to work on conversion rate optimization (CRO)! Too often, marketers get so laser-focused on vanity metrics like tr...

Are you using SMS marketing? If not, you could be missing out on a key line of communication with your customers and leads that they actually prefer. In this article, we’re covering all things S...

Building and maintaining relationships with potential customers and current customers is just about the most important thing you can do as a business. But without a CRM software, keeping track of y...

“Okay Google, what’s the best pizza place nearby?” “Hey Alexa, is there a pharmacy near me?” “Siri, what is a manatee?” We talk to our smartphones and smart speakers multiple times a day, ...

Mobile-friendly website design is a must for 2020. Mobile traffic accounts for more than half of web traffic worldwide, so it’s important to provide the best possible mobile browsing experience if ...

If you’ve spent any amount of your marketing budget on Facebook ad campaigns that don’t get you anything in return, this is the article for you. Facebook advertising can be a great way to genera...

To grow your business online, you need traffic. That’s where it all starts. But SEO takes time. To get more traffic now, while you wait for your SEO efforts to pay off, you need to use digita...

If you’re a B2B marketer, you’re probably a big fan of in-person events. According to the 2020 Content Marketing Institute report, 73% of B2B marketers said in-person events are their top B2B marke...

What do you know about Generation Z? If the answer is “not much” or “what’s Generation Z?” this is the article for you. Gen Z marketing is easier than you think. Even if you have no idea what...

SEO or PPC? Where should you put your focus? In this article, we’ll take a look at SEO vs. PPC so you can decide what’s right for your business. Both SEO and PPC are search engine marketing (SEM...

Do you want to drive growth, maximize your online performance, and reduce costs wasted on ineffective digital marketing strategies? In this article, we’ll show you how to conduct a digital strat...

One thing all business owners know is that you can’t just wait for the right people to find you. Thankfully, with all the paid advertising tools that are available, you don’t have to. But, ad...

Amazon has enormous reach, claiming around 50% of the eCommerce market in the United States. With more than 1 million small businesses selling their goods on the platform and taking in 5% of all...

Dental practices are pretty close to recession-proof. There’s always going to be a need for dental services, no matter where your business is located. But wouldn’t it be nice to bring in 50 patient...

It’s not enough to find just the right product to sell on Amazon. Even a high-demand product isn’t going to sell if it’s not getting seen by interested buyers. But what if you’re one of the 29% ...

Everybody is online these days. As a realtor, you probably already know how important it is for your business to have a social media presence. Now, don’t get us wrong. Traditional marketing stil...

Do you want to attract more patients, build your online reputation, and optimize marketing costs? If so, you need to explore SEO to put your practice at the top of search results. In this articl...

Did you know that 93% of the world’s internet population is located outside of the United States? Still, many U.S. companies and small businesses don’t engage in global trade. If you’re targetin...

Content marketing is a highly effective digital marketing tactic. And content marketing success rests on having a strong, well-documented content strategy. In this article, you’ll learn how to c...

Did you know that 65% of users in the market to buy will click on a PPC ad? As a business owner, you have tons of options for marketing your business, but when you’re looking for traffic that is...

Page speed is one of the most important factors for positive customer experience which makes improving your website speed a priority. We live in a world where instant gratification is rewarded a...

Creating a good business reputation doesn’t happen overnight. It takes time and effort. And it can disappear in a moment. What does it mean to have a strong business reputation? How do you bu...

Google Ads is a robust advertising platform. Too often, though, brands are discouraged by low conversation rates and either abandon their advertising efforts altogether or continue to pump money in...

You’ve heard of link building before. Maybe you even kind of know what link building is. But do you know how to make link building work for you? If you want to develop a link building strateg...