Could your sales benefit from a second chance? Target and win over lost sales.
98% of all web users don't convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it is becoming crucial for online stores to put the effort in to earn a second chance. We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads through-out the web, eventually driving them back.
We choose the right channels to ensure you're reaching your potential customers where they browse the web.
Your audience will build over time, leading to an organic progression in sales and recurring visits.
Time is spent analyzing the performance of individual ads and determining how to change them to make them more appealing.
Your competition is thoroughly analyzed to understand how they perform tracking and how they target their users online.
Advertising costs are analyzed throughout your campaign in order to find ways to achieve the same results with a smaller budget.
Reports are created with your specific audience in mind, providing you information on performance as well as observations about your audience.
Each and every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics which comprise your most common visitor or customer to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign which influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjusts based on the results we see.
We analyze the competition to understand what they are doing to bring their visitors back. Not only does this help give us insight into new avenues to target, we can identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they are advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren't with a different strategy in place. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”