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AWARD-WINNING

PPC RETARGETING AGENCY

Could your sales benefit from a second chance? Target and win over lost sales.

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AUTOMATE YOUR CUSTOMER JOURNEY WITH REMARKETING CAMPAIGNS

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Channel Focused

Reach your past visitors using only the most cost-effective marketing channels.

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Audience Retention

Stay top-of-mind with your users, even if they haven’t visited your site in a while.

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Ad Copy Optimization

Use provocative ad copy that gets customers interested again and encourages action.

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Competitive Analysis

See how competitors are retargeting their customers and incorporate their successful practices into your own strategy.

FOCUSED RETARGETING.

BRING YOUR VISITORS BACK.

Understanding where your users are coming from and what sites they frequent is the key to a successful retargeting campaign. While it is impossible to have a definitive answer for each visitor, our approach to retargeting involves understanding how your audience browses and targeting relevant ad channels.

Retargeting Ad Marketing

Get a second chance to make the sale.

About 98% of all web users don't convert on their first visit. Online shoppers are becoming increasingly careful of their online spending. With so much competition in online sales, it’s crucial for online stores to put the effort in to earn a second chance. We can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads across the web, eventually driving them back.

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Retargeting Ad Optimization

Sending the right message on the second try.

Every ad is crafted to appeal to your target audience. We dive into what appeals to different target demographics to best appeal to what is most important to them about the products and/or services you offer. This knowledge is used to create a powerful ad campaign that influences their decision to return to your website, giving you another chance at converting them into a paying customer. We increase the click-through rate of your campaign by making adjustments based on the results we see.

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Industries

Convert a higher percentage of new customers with PPC remarketing solutions built specifically for your industry.

01

Luxury Communities

Integrate PPC retargeting ads into your follow-up processes.

1800+

Leads

28

Communities

325%

Traffic Increase

4.2k+

Page 1 Keywords

02

Franchise

Keep customers coming back for more with automated PPC remarketing campaigns.

14

Franchisors

275%

Traffic Increase

3250+

Leads

3.9k+

Page 1 Keywords

03

Ecommerce

Increase efficiency for your marketing spend with retargeting ads that nudge your users on the path to purchase.

$400M+

Revenue Generated

220

Clients

540%

Traffic Increase

31k+

Page 1 Keywords

04

Crypto

Find renewed interest in your crypto project by gently reminding past visitors about your technology’s unique capabilities.

10k+

Leads/Backers

13

Clients

410%

Traffic Increase

1.3k+

Page 1 keywords

05

Others

Improve your business’ conversion rates with PPC retargeting ads tailored to your specific customer profile.

500+

Clients

1.1B

in Revenue Generated

585%

Traffic Increase

78k+

Page 1 Keywords

Retargeting ads are an indispensable tool in successful online PPC advertising strategies. They are more than just a way of picking up customers that haven't entered sales funnels, they are a critical step in the pipeline. Businesses that recognize this, benefit from huge ROI.

All of the social media and tech hubs incorporate retargeting or remarketing ads into their PPC platforms. Google, Facebook, Twitter, and LinkedIn al...READ MORE

Structure

Define the structure and requirements for your accounts to automatically enable retargeting for customers who visit your site.

Ma

MANAGER ACCOUNT

Manage multiple accounts.

Structure / Manual

Au

ACCOUNT

Billing, tracking shell.

Structure / Manual

Gl

GOALS

Sales, leads, traffic, etc.

Structure / Manual

Cn

CAMPAIGN

Organize by goal

Structure / Blended

Tt

TARGETING

Reach the right people

Structure / Blended

Bg

BUDGET

Don''t limit this

Structure / Blended

Ag

AD GROUP

Theme for relevant ads.

Structure / Manual

Ad

ADS

Make them click.

Structure / Blended

Pf

PRODUCT FEED

Show what you sell.

Structure / Auto

All campaign objectives benefit from retargeting solutions. Businesses that specifically ask for social and financial investments like generating more local foot traffic to brick-and-mortar locations or boosting sales on online shopping stores must have retargeting ads as part of their ad strategies.

Activating retargeting ads on any PPC platform is perfect for your ad campaigns that have high CTRs (click-through rates) rel...READ MORE

Campaign

Preempt long-term browsing with PPC remarketing campaigns that trigger the moment someone interacts with you online.

Sc

SEARCH

Display as text ads.

Campaigns / Blended

Sp

SHOPPING

Be clear about the products you sell.

Campaigns / Blended

Ss

SMART SHOPPING

Auto shopping

Campaigns / ML-Driven

Ds

DYNAMIC SEARCH

Cover query gaps, but mine for negatives.

Campaigns / Auto

L

LOCAL

Foot traffic is the goal.

Campaigns / ML-Driven

Ls

LOCAL SERVICES

Get local leads.

Campaigns / Auto

Sm

AMART

Auto for SMB's.

Campaigns / ML-Driven

A

APP

Get those installs.

Campaigns / ML-Driven

Google, Facebook, Twitter, and LinkedIn all have retargeting options that allow businesses to track visitors who engage with their websites, posts, or other ad formats. Once that action occurs, those users are added to audience pools, followed around the web, and eventually served more advertisements.

Part of why retargeting ads work so well is because they blend into users' browsing experiences. They take the same shapes a...READ MORE

Formats

Re-engage your users in multiple PPC formats and test which ones work best.

Le

LOCAL SERVICES ADS

Top of the "near me" SERPS's.

Formats / ML-Driven

Ex

EXPAND TEXT ADS

The beginning of the end of A/B.

Formats / Manual

Rs

RESPONSIVE SEARCH ADS

More words, more variables

Formats / ML-Driven

Co

CALL-ONLY ADS

Hello? It's me, your lead.

Formats / Manual

Dh

DYNAMIC SEARCH ADS

Based on your web copy.

Formats / ML-Driven

Pa

PRODUCT ADS

A picture's worth 1,000 words.

Formats / Blended

Li

LOCAL INVENTORY ADS

Takes backend logistics.

Formats / Blended

Sw

SHOWCASE ADS

Top-of-funnel for shoppers

Formats / Blended

Ap

APP INSTALL ADS

Install this app now.

Formats / ML-Driven

Ga

GALLERY ADS

Display comes to search

Formats / Manual

Great online ad copy is defined by immediately engaging titles combined with convincing descriptions that sell products, services, or brands in 6 seconds or less. Businesses that succeed invest in SEO keyword research to avoid wasting valuable character limits on terms and phrases that don't convert.

Retargeting ad copy should not be any different than first-engagement copy. The purpose of retargeting is to present your adv...READ MORE

Copy

Get past visitors interested again with click-worthy copy.

Cd

CUSTOMIZER: COUNTDOWNS

Automate the sense of urgency

Copy / V

Dki

CUSTOMIZER: DYNAMIC KEYWORD INSERTION

Be the query.

Copy / Auto

If

CUSTOMIZER: IF FUNCTIONS

Be contextually relevant.

Copy / Auto

Hl

HEADLINES

Be relevant. Be interesting.

Copy / Blended

Dc

DESCRIPTIONS

These keep getting longer.

Copy / Blended

Du

DISPLAY URL

Your domain, your brand.

Copy / Manual

Dp

DISPLAY URL PATHS

Where are you taking me?

Copy / Manual

En

EXTENSIONS

Add those extra details.

Copy / Blended

Lp

LANDING PAGE

Deliver on your messaging.

Copy / Blended

Every PPC platform has a bidding system and some are more competitive than others. Businesses that thrive in online advertising understand when to apply measured or aggressive bidding strategies to capitalize on trends, seasons, or just the baseline culture of the markets.

Retargeting ads may not bring your initial costs down, but they are designed to lift your ROI up. The relatively minimal investment to activating ad reta...READ MORE

Bidding

Improve bidding efficiency with PPC retargeting ads that are more likely to convert.

Mn

MANUAL

Set your own bids.

Bidding / Manual

Av

ADJUSTMENT: DEVICE

Prioritize bids by mobile, desktop, tablet.

Bidding / Manual

Tr

TARGET ROAS

Bids based on ROAS target.

Bidding / ML-Driven

Aa

ADJUSTMENT: AUDIENCE

Prioritize bids by who.

Bidding / Manual

Mv

MAXIMIZE CONVERSIONS BVALUE

Bids for order value, spends budget.

Bidding / ML-Driven

Al

ADJUSTMENT: LOCATION

Prioritize bids by geography.

Bidding / Manual

Tc

TARGET CPA

Bids based on CPA target.

Bidding / ML-Driven

At

ADJUSTMENT: TOP CONTENT

YouTube, display only.

Bidding / Manual

Mc

MAXIMIZE CONVERSIONS

Bids for conversions, spends budget.

Bidding / ML-Driven

Ao

ADJUSTMENT: DEMOGRAPHICS

Prioritize bids by age, gender, more.

Bidding / Manual

Ec

ENHANCED CPC

Entry-level automation.

Bidding / ML-Driven

Ah

ADJUSTMENT: SCHEDULING

Prioritize bids by day, time

Bidding / Manual

Ml

MAXIMIZE CLICKS

Bids for most clicks, spends budget.

Bidding / ML-Driven

Ac

ADJUSTMENT: CALL INTERACTIONS

Get call extensions to show more, less often.

Bidding / Manual

Ti

TARGET IMPRESSION SHARE

Bids for maximum visibility.

Bidding / ML-Driven

Understanding where users are coming from and where they browse the web is the key to a successful retargeting campaign. PPC platforms give businesses all the analytics and tools they need to track user behavior across the web.

Most web users don't convert on their first to your websites. If your business objectives are based on users taking a CTA (call to action) from your website, running retargeting ads as part of your a...READ MORE

Targeting

Narrow down your retargeting strategy with segment-based campaigns made for different types of customers.

Kw

KEYWORDS

The original intent signal.

Targeting / Manual

Dt

DYNAMIC AD TARGETS

Content segments for DSAs.

Targeting / Auto

Ip

IP EXTENSIONS

Keep prying eyes off your ads.

Targeting / Manual

C

COMPANY

Target LinkedIn: Where they work.

Targeting / Auto

As

AUDIENCE: SIMILAR

People just like your customers.

Targeting / ML-Driven

La

LANGUAGE

Be understood.

Targeting / Auto

Yt

AUDIENCE: YOUTUBE USERS

Retarget your YouTube viewers in search.

Targeting / Auto

Dg

DEMOGRAPHICS

Age, gender, etc.

Targeting / Auto

Ca

CUSTOM AUDIENCES

Combo of custom intent, custom affinity audiences.

Targeting / ML-Driven

Ak

AUDIENCE: IN-MARKET

These people are ready to buy

Targeting / ML-Driven

Am

AUDIENCE: CUSTOMER MATCH

Upsell, loyalty, reach your known customers.

Targeting / Blended

Jf

INDUSTRY

Target LinkedIn: Sector Data.

Targeting / Auto

Aw

AUDIENCE: WEB VISITORS

Google Analytics -generated retargeting.

Targeting / Blended

Kt

KEYWORD MATCH TYPES

Control-ish queries that trigger ads.

Targeting / Blended

Ge

GEOGRAPHIC

Hone is on your customers.

Targeting / Manual

Af

AUDIENCE: AFFINITY

Awareness based on browsing interests.

Targeting / ML-Driven

Id

INDUSTRY

Target LinkedIn: Sector data.

Targeting / Auto

Sl

AUDIENCE: SMART LISTS

Google Analytics -generated retargeting segments.

Targeting / ML-Driven

Nw

NETWORK

Option to extend reach to search partners.

Targeting / Manual

Retargeting Competition Analysis

Learn from your competitors in retargeting.

We analyze the competition to understand what they’re doing to bring their visitors back. Not only does this give us insight into new avenues to target, we can also identify holes in their plan to help you obtain a competitive advantage. By understanding the different channels they’re advertising on, we can place your brand in a competitive position while targeting the low-cost channels they aren't using with a different strategy. We continue to analyze your competition and the industry as a whole to adapt your retargeting campaign to new trends and developments.

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AUDIENCE RETENTION

MAKING SURE TO KEEP YOUR AUDIENCE.

Due to the nature of the internet, it can become difficult to retain visitors on your website. We work to ensure your visitors are always coming back to see the latest deals and offerings. This gives you the best chance to convert them and keeps them in tune with your brand.

Our Sales team

We are available for you every time

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Josh Moody

INDIANA, UNITED STATES

jmoody@digitalmarketingagency.com

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Melissa Oien

FLORIDA, UNITED STATES

moien@digitalmarketingagency.com

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Diogo Monteiro

NEW JERSEY, UNITED STATES

dmonteiro@digitalmarketingagency.com

Book a meeting

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Speak to an expert to find out how Digital Consumer Intelligence will change the way you work.

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