INFLUENCER MARKETING AGENCY

The world of working with influencers can sometimes feel uncertain and lo-fi — this comes with the territory. Most influencers on social media platforms are just regular people who don't have the backing of huge marketing teams. Businesses that embrace this reality get the most out of their investment.No matter which social media platform you choose to leverage, influencers can offer a few vehicles for our content s...READ MORE

Brand-influencer relationships require a lot of patience. The largest influencers on social media have managers that handle the logistics of their operations — most influencers don't. Businesses that want to be successful need to understand the "one-person show" nature of the influencer community.When working with influencers reviewing your products and services, the simpler the communication, the better the custome...READ MORE

Influencers rarely have entire websites dedicated to what they do. Their entire digital footprint often exists exclusively on their preferred social media platforms. Businesses can find influencer "résumé" on their channels — the hubs that contain all of their past work, 'About Me', and contact information.Followers are how many fans influencers have managed to accumulate over time. One influencer can actually have ...READ MORE

Businesses use the influencer market to get their brand in front of massive audiences quickly and often at very economical percentages of their budgets compared to alternative advertising vehicles.No matter what your advertising objectives are — conversions, organic traffic, brand reach, or lead gen — influencers have a great ROI.Our team stays up to date with the ever-fluctuating mark...READ MORE

Within social media, there are subcultures that have some overlap — social commentary and gaming on YouTube, for example. Some businesses find success by working with influencers from two different communities in a blanket-targeting marketing strategy.Sometimes it's not about follower count, but how active an influencer's community is. Pay attention to the comments section — if there's a buzz, those are the accounts...READ MORE

As part of their business models, influencers post on multiple platforms. For example, a new YouTube upload might get advertised on Twitter, Instagram, and by email newsletter. Businesses can leverage an influencer's network to easily scale a simple advertising campaign.Showing is better than telling — and video is worth more than a thousand words. If you're deciding on which social media platform makes sense to col...READ MORE