Content has always been one of the most important aspects of online marketing. Without it, it would be impossible to achieve many things, which is why the phrase “content is king” still remains strong to this day.
Although content can be very powerful, it takes a lot of work and know-how to make good use of it. The first step is to create good content that can spark interest in people.
For example, creating an informative, engaging and relevant blog post might take a whole week and even after it’s done you’re not guaranteed anything. You might share that post on social media and still get little traffic through the piece of content you worked so hard on.
This is because it’s simply not enough to create good content and put it out there. You also need to learn how to drive traffic through it, but as we just mentioned, this is not that simple. Especially when you are making a lot of brand new content and you want to drive traffic, increase brand awareness, generate new leads and so on. This is why you need to do content promotion to get the best results possible.
Like with many other things in marketing, to do this properly, you will need the right tools. With that in mind, here are 13 content promotion tools that can help you get a bunch of traffic.
Buzzsumo is one of the most essential tools that you absolutely must have to be able to promote your content properly. This is an all-around platform that helps you track content performance.
With Buzzsumo, you can do this both with your content and your competition’s content. Use the dashboard and enter a specific URL you want to track to see how that content performs over longer time periods.
With this tool you can also set alerts for URLs or authors. It is a very comprehensive platform that has a lot of functionalities, but is simple to use and quite straightforward. It is a good tool for both writers and marketers alike.
To perform well with your content, you need to research your competition and with Buzzsumo you can see their social, SEO and PPC metric. Additionally, you can look to find competing content that has the best results based on user engagement on social sharing.
Use Buzzsumo to find content in your niche by searching similar topics or keywords and learn which content was able to drive a lot of traffic and learn the reasons behind it. It also has a “trending now” card, where you can choose a topic and see what content suits that niche.
Apart from learning what performs well and the reasons behind it, you can also use Buzzsumo for keyword research and coming up with new content ideas. Analyze those viral posts that you discover and try to identify what makes them so good and use it in your own content.
This tool is a Google Chrome browser extension that provides all-around SEO metrics when you view a SERP or a webpage.
Use it when you are searching for keywords through your search engine to learn about domain authority and page authority for all the results that pop out.
This is what a free version can do, but the premium version also allows you to learn keyword difficulty and other important SEO metrics.
When you find a site that seems good enough for you, click on it to learn whether or not it could be used for your link building.
One of the features that excel in MozBar is the “highlight tool” which allows you to highlight the links you find on a site and separate them to external, internal, no-follow and do-follow links. With this feature, you can instantly learn what the linking patterns of a certain site are.
In order to build your SEO and promote your content better, it’s important to have an inbound link strategy. Open Site Explorer is yet another tool by Moz that can help you do this.
With the free version you can quickly check the number of inbound links that your site has, from which domains the links are coming and get a list showing your site’s top pages.
This is a simple tool, but it can help a lot and quickly provide important information that can tell you a lot about your site. The “pro version” of Open Site Explorer gives you a brand new feature called “Link Opportunities” through which you can fix broken links, look for domains that link to your competition’s websites and locate any unlinked mentions.
One of the essential ways to promote content properly is to run all of your social media channels consistently and in a meaningful way. Buffer allows you to add all of your social media profiles to a single account and when you want to share something, you just select the profiles on which you want to do it.
You won’t have to open up 5 different accounts and do the same process again, instead you simply upload your content and instantly share it to 5 profiles. Still, this is not the only thing Buffer offers.
You can also use it to program the number of times a certain piece of content will be shared on a particular channel. For example, you can share stuff on Twitter 5 times during a day when your audience is most active and two times on Facebook when your audience there is more responsive.
One of the amazing things about this tool is that it can give you reports about your posts and tell you which ones had the best results. This means that you can automatically put them back into your posting queue and share them again.
This saves a lot of time and gives you the opportunity to make the most out of your content. Buffer also has an upgrade that gives you wide analytics options so when it makes sense to you, you can upgrade it to get better insights into your social media sharing.
The best thing about this tool is that it allows you to re-share blog posts as much as you need to. Instead of wasting time and energy on just promoting a piece of content once and switching to another one, you can continue promoting as much as necessary until you get all of the potential out of that particular article.
Similarly to Buffer, use this tool to promote something more often on Twitter because this platform doesn’t care if you’ve shared something multiple times and do this less often on Facebook, because people there will not like you posting the same thing often.
CoSchedule can also help you figure out when it’s best to post on different social networks and give you automation capabilities so that all of your sharing will be done for you. If you are busy with making content, you won’t have the time to do this on your own and this is where this tool is super reliable.
One of the methods for spreading content around the web and getting meaningful traffic is to find the right influencers that can help you, and work with them. The difficulties here are to find good influencers and do proper research on them.
Inkybee is designed to help with this process and has all the necessary tools to do this properly. Amongst other similar tools Inkybee offers the greatest number of features.
One of the most important features is the blog discovery tool, which can help instantly find any new influencers in the niche you need.
Inkybee also has a relationship tracker feature that can help you manage relationships with the influencers you work with and make sure that everything is on point.
It doesn’t matter how small or big your blog might be, you will always need more meaningful traffic that doesn’t bounce away from your site. You need people to actually stay on your site and engage with you in some way.
This is a strictly paid tool that is designed specifically for content promotion. It is a big platform where you submit your articles and they take it from there to promote your content on relevant websites, articles and blogs.
The only thing you have to do is create quality content and Zemanta will find places where your target audience is hiding. Zemanta is a huge platform with a great network and it can help you promote your content in the right places, while having flexibility to adjust to your budget and audience.
Instead of promoting things with text or banner ads, you can promote content and ensure higher visibility.
When you find a group of influencers that are your target it is generally a good idea to do a bit of social stalking and learn more about them. Twitter is one of the best platforms to find influencers. There is a lot of them there, because it gives them the options they need to grow their presence and engage people.
Unfortunately, you cannot adjust your Twitter feed in such a way that allows you to see the tweets of specific influencers. Luckily, TweetDeck solves this problem for you, and what’s even better, it’s free.
This tool is a specifically designed Twitter dashboard through which anyone can organize their feed into different streams.
In order to keep tabs on certain influencers, you only have to add a brand new column and select the column type “User”. Then select the Twitter handle of the influencer that you are interested in and click on the “add column” and their stream will be added into your deck.
When writing good articles it is important that you link them to other good articles that were published by big names. In some cases, you probably even mention them by their name.
For example, if you are writing an article similar to this one, where you talk about useful tools for a certain purpose, you increase your chances of that piece of content being shared by the people or companies whose work or products are mentioned within it.
However, none of this will matter if you don’t mention these people. If you are not doing this, start doing it right away. If you are, you understand how this can sometimes be a very tedious process, as it will usually require you to create a spreadsheet where you’ll keep all the information about the people you want to mention.
After that, you will manually have to send your mentions to all of those people. This could take hours and it can be very exhausting. With Notify, you can instantly paste the URL of the article you wrote and immediately get a list of all contact forms, Twitter handles and emails.
The whole process is further improved by getting a proven template that you can use. Customize and send it to everyone you want at the same time. You can also use it to reach out to influencers and make them aware of some of your products that they might like.
This is yet another simple but important content promotion tool that can help you increase your content’s visibility on Twitter. We know that we talked about many Twitter-related tools, but the reality is that this platform is essential to promoting content successfully.
These tools can help you make your readers more willing to share your content directly on Twitter. It’s designed to generate embed codes that you insert within the body of your articles and provide a simple button that people can click on to instantly share while quoting a sentence they liked.
This is a very good way to encourage people to share your content. Still, it’s important that you put these “buttons” at the right places and attach engaging quotes that your target audience will love and want others to know about.
You can even add multiple buttons and structure your blog post in such a way that your “big statements” or “conclusions” will be set apart from the rest of the text, alongside the share buttons. Another useful feature of this tool is that it has analytics within the dashboard that can tell you how well you are performing with” click to tweet”.
This is a useful tool that helps marketers and bloggers gain a perspective on what people are talking about them online. It has the power to track all mentions on different social media platforms, websites, forums and all of this in more than 40 languages.
This tool can also generate reports for your mentions that you can share with partners and clients easily. These reports can tell you how your content is doing and whether or not it is making an impression on people. Not only can you get the numbers on how often people mention you, but you can also learn how they look at your brand or what you represent.
You will also be able to learn from the mistakes you’ve made, what your key selling point is and analyze them to get better results with your future content.
Simply allows you to get traffic and share someone’s content simultaneously. This tool shortens the URL of the content that you share, and from this link you can create calls-to-action through which you can link to your social media, website, blog or articles.
If you share someone’s content with a Sniply link and those people then re-share that same post, their followers will also see the link and be able to click on it, and more importantly, see your CTA to check your content as well.
By enhancing everything you share with a CTA, you will be able to drive more traffic and even have better cooperation with the influencers you work with.
This tool helps build an email list more easily. If this is essential for your content promotion and you need to get in front of people that have an interest in your content, then OptinMonster is the tool you were looking for.
OptinMonster is a simple tool with the sole purpose of creating lead generation forms that are highly effective at converting. It makes the process very easy and allows you to share lead forms with people quickly.
Additionally, it offers many analytics on how well your email campaign is performing and how people are reacting to what you put in front of them, allowing you to learn and become better at what you are doing.
These are the content promotion tools that we’ve found very useful and by combining multiple products you will be able to create an all-around campaign that will give you great results. There are many other tools out there, even some similar ones. Have you tried any? Tell us about your experiences and whether you have better solutions for promoting content.