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PPC campaigns can be expensive, especially if you are in a competitive industry or targeting high-volume keywords. If you have a well-thought-out strategy, you could avoid spending a lot of money on your campaigns without getting a good return on your investment.
PPC campaigns require ongoing management to ensure that they are performing effectively. This includes keyword research, ad copywriting, bid management, and performance analysis. You could save money on effective ads if you have the resources to manage your campaigns effectively.
Are you spending loads of money and still need to get the desired outcome?
Here are five simple and effective ways businesses can save thousands of dollars on their PPC (pay-per-click) ads:
Use negative keywords:
Adding negative keywords to your PPC campaigns can help to filter out irrelevant traffic and reduce your costs. By using negative keywords, you can ensure that your ads are only shown to people searching for specific terms relevant to your business.
For example, if you are a plumber and you don't offer air conditioning services, you might want to add "air conditioning" as a negative keyword to your PPC campaign. This will prevent your ads from showing up when someone searches for "air conditioning repair."
Adding negative keywords to your PPC campaigns can help you save money by preventing your ads from showing up for irrelevant searches and can also improve the quality of the traffic you receive by ensuring that your ads are only shown to people who are interested in what you have to offer.
Use long-tail keywords:
Long-tail keywords are more specific and less competitive than short-tail keywords, which means that they can be less expensive to bid on. Using long-tail keywords in your PPC campaigns can reach a more targeted audience and save money on your ads.
For example, "best organic skin care products for sensitive skin" is a long-tail keyword. It is very specific and targeted, and it is less likely to be searched for as often as a shorter, more general keyword like "skin care." However, long-tail keywords can be precious because they tend to attract more qualified traffic. Someone searching for "best organic skin care products for sensitive skin" is more likely to be ready to make a purchase than someone just searching for "skin care.
Use ad extensions:
Ad extensions are additional information you can add to your PPC ads, such as a phone number, address, or a call-to-action. By using ad extensions, you can provide more information to potential customers and improve the performance of your ads, which can help to save money on your PPC campaigns.
Ad extensions are additional information you can add to your pay-per-click (PPC) ads to make them more valuable and relevant to the user. There are several different types of ad extensions, including site links, structured snippets, location, and call extensions.
Title: Organic Skin Care Products Body: 100% natural ingredients. Safe for sensitive skin.
Sitelink Extension: Buy Now | View Ingredients | Customer Reviews
Callout Extension: Made in the USA | Cruelty-free
Structured Snippet Extension: Types of products: cleansers, toners, moisturizers, etc.
Location Extension: 123 Main Street, Anytown USA 12345 | 555-555-1212
Call Extension: Call us now at 555-555-1212
Use A/B testing:
A/B testing involves creating two versions of an ad and then testing them to see which performs better. By using A/B testing, you can identify the most effective ad copy, images, and other elements, which can help to improve the performance of your PPC campaigns and save money in the long run.
By testing different versions of your website or ads, you can identify the elements that are most effective at driving conversions (such as sales or leads). This can help you optimize your website or ads to be more effective at converting visitors into customers, which can ultimately save you money by increasing the return on your investment.
Remarketing allows you to show ads to people who have previously visited your website. By using remarketing, you can target a more interested and engaged audience, which can help improve your PPC campaigns' performance and save money on your ads.
Because remarketing allows you to target your ads to a specific group of people, you can allocate your advertising budget more efficiently by focusing on the people who are most likely to make a purchase.
Businesses can save thousands of dollars on their PPC ads by using negative keywords, long-tail keywords, ad extensions, A/B testing, and remarketing.
DMA specializes in managing PPC advertising campaigns for various businesses. We offer a wide range of PPC services, including keyword research, ad copywriting, bid management, performance analysis, and landing page optimization.
DMA has a hard-working team that will deliver the best outcomes and help you become a company that attracts customers like a magnet with PPC. Allow DMA (Digital Marketing Agency) to create the most laser-focused and cost-effective PPC campaigns for your business. Do not wait, schedule a call to talk to our experts today!