The Battle Between PPC and SEO: What Gets You the Biggest Bang for Your Buck

Google offers optimized targeting options for various advertisers to help them reach out to customers that were previously beyond their reach, i.e., customers that didn't belong to their target aud...

If you’ve spent any amount of your marketing budget on Facebook ad campaigns that don’t get you anything in return, this is the article for you. Facebook advertising can be a great way to genera...

To grow your business online, you need traffic. That’s where it all starts. But SEO takes time. To get more traffic now, while you wait for your SEO efforts to pay off, you need to use digita...

SEO or PPC? Where should you put your focus? In this article, we’ll take a look at SEO vs. PPC so you can decide what’s right for your business. Both SEO and PPC are search engine marketing (SEM...

One thing all business owners know is that you can’t just wait for the right people to find you. Thankfully, with all the paid advertising tools that are available, you don’t have to. But, ad...

Did you know that 65% of users in the market to buy will click on a PPC ad? As a business owner, you have tons of options for marketing your business, but when you’re looking for traffic that is...

Google Ads is a robust advertising platform. Too often, though, brands are discouraged by low conversation rates and either abandon their advertising efforts altogether or continue to pump money in...

You may have noticed something new the last time you did a local search on Google: That’s right! Google Ads is beta testing a curbside pickup indicator in Google Shopping ads to help brick-a...

You have decided to put some effort into a pay-per-click (PPC) campaign and have successfully launched it. What now? Is it the end of your efforts or is there something more to do? Since PPC is...

Every year, companies invest a lot of money into their Google Ads campaigns, trying to reach out to their target audiences and boost interest in their offerings. The best indicator of the amoun...

PPC stands for a pay-per-click method marketers commonly use in online marketing. But PPC is more than a smart advertising strategy, it’s also a highly rewarding internet trend. Popular PPC ...

When you are developing a marketing strategy in a world where online presence differentiates the successful from the less successful, you absolutely have to pay attention to two online marketing me...