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This week on the latest digital marketing updates: Microsoft Bing set to launch with ChatGPT, LinkedIn releases accessibility updates, Twitter set to improve advanced search options on mobile, and Google removes the 110-character article headline structured data limit.
Here are the latest news, trends, and updates in detail:
By using OpenAI's ChatGPT chatbot technology, Microsoft's Bing search engine is expected to see growth.
The ChatGPT chatbot from OpenAI will purportedly be integrated into Microsoft's Bing search engine, enabling it to respond to requests with whole sentences rather than a list of links.
Microsoft aims to gain a competitive advantage over Google, its primary search competition, with the new function, which is anticipated to go live by the end of March.
Microsoft & OpenAI Partnership
The announcement in October 2022 that Microsoft was in discussions to make a second, tens of billions of dollar investment in the AI industry is largely responsible for the attention the cooperation between Microsoft and OpenAI has received in the tech sector.
An agreement to incorporate some GPT components into Bing was part of Microsoft's initial investment in OpenAI in 2019. Since then, Microsoft and OpenAI have been working together to find methods to incorporate GPT into Bing in order to enhance user experience, however it is unclear whether the current version of GPT will power the service.
How Microsoft Uses OpenAI’s Technology
The cloud services of OpenAI are now being used by Microsoft in products that enable people to produce text, code, and graphics using simple instructions and to train machine learning models using internet data.
The technologies of OpenAI have been implemented into a few of Microsoft's enterprise customer apps. In the context of its Azure server and compute-power rental service, the firm also makes GPT-3 and Dall-E 2 accessible to enterprise clients.
Microsoft introduced Copilot in June 2022, a subscription service that employs OpenAI's capabilities to let software professionals generate code autonomously.
It's important to note that OpenAI plans to impose fees for ChatGPT in the future, similar to the costs it charges developers that use GPT to build text-generating bots. As a result, Bing could end up being the sole free gateway to GPT.
LinkedIn offers a sneak peek at seven upcoming features for 2023, such as enhanced video accessibility, improvements to job search, post scheduling, and content analytics.
LinkedIn announced seven innovations that will launch in 2023, including adjustments to job search, in its annual preview of new features. Here are some updates you can expect to see added to LinkedIn this 2023:
Improved Video Accessibility For videos posted to the site by LinkedIn, subtitles will be created automatically (only available in English at this time). Before uploading the video, you also have the option of adding or changing these captions.
Standardized Accessibility Job Titles You may now choose from a list of standardized job titles if you work in the accessibility sector, such as "accessibility designer" or "accessibility engineer," to make it easier for employers to identify you and positions that suit your qualifications.
Updates To B2B Product Search Recently, LinkedIn introduced Product Pages to make it easier for users to discover items that suit their needs, get in touch with local specialists, and, if interested, make purchases. Nearly 90,000 B2B items are available on LinkedIn, and users may find them quickly using the search feature. In order to provide a more individualized experience, LinkedIn intends to offer new category filters and enhance the Product Pages' relevancy. Product Pages are designed to help professionals make smarter, more informed purchases.
Alt Text Functionality in Campaign Manager Advertisers can now include alternate or alt-text text descriptions for images in their ads thanks to Campaign Manager. Users who are blind or visually handicapped can now interpret the provided visuals.
Content Analytics LinkedIn knows how important it is to have access to information that might grow your audience. LinkedIn is incorporating audience information and the best-performing content into the creator analytics dashboard in support of this. This enables you to track the development of your fan base and learn more about the demographics of your audience.
Post Scheduling With the option to schedule and organize their postings in advance, LinkedIn now offers the feature that many businesses and professionals need. When you are writing a post, a "schedule" symbol will show next to the "Post" button. Choose the day and time you want your content to be shared by clicking the button to schedule your post. You have full control over your content and are able to make changes as you go.
Updates To Job Search According to LinkedIn, users are more casually investigating career alternatives that better align with their values and interests, such as professional advancement, work-life balance, and skill-upgrading. LinkedIn is experimenting tailored job collections that users may find without completing a search in order to help casual job hunters.
The debut of Twitter's mobile advanced search filters, which will provide you a variety of additional filters and choices to focus your Twitter search, is just around the corner.
Twitter’s advanced search on mobile will reportedly provide you with a variety of additional qualifiers for your searches, including:
Like and retweet counts
All of these qualifiers are already built into the app, and are available in the Advanced Search tab on desktop but haven’t been prepped to be mobile user-friendly. Users have been requesting for Twitter to improve its in-app search functionality for years, and now that it’s about to come into fruition, the buzz is warranted.
Elon Musk, the company's current CEO, has pledged to enhance in-app search among many other features, and as previously noted, Twitter has been working on potential upgrades over the past few weeks.
The strict character limit for the headline property has been removed in Google's new article structured data help page. Google no longer specifies a 110-character restriction, instead stating that you should use succinct headlines for your content.
Google’s article structured data help documentation used to write “The title of the article. The value should not exceed 110 characters.” It now says, “The title of the article. Consider using a concise title, as long titles may be truncated on some devices.”
"There's no strict character limit; instead, we encourage that you create short headlines as lengthier titles may be truncated on some devices," Google said in a statement after announcing that they have "removed the 110 character limit for the headline attribute in the Article structured data specification."
You no longer need to fret if you had trouble fitting your headlines within that particular restriction. You won't have any problems if you over estimate by a few characters. Google encourages you to focus on how the article's title or headline will appear on the various platforms that your users will use to access your content.
A Google research study presents an algorithm that, like the useful content signal, may detect low-quality webpages.
Typically, Google does not disclose the underlying technology behind any of its algorithms, including the Penguin, Panda, or SpamBrain algorithms. So one can’t definitively conclude that this algorithm is the helpful content algorithm, but it does have its merits.
Page Quality Can Be Predicted By Text Generation Models
This study shows that large language models (LLM) like GPT-2 are capable of recognizing low-quality content.
They utilized classifiers that had been trained to recognize computer-generated text and found that, despite not having received that training, the same classifiers could recognize low-quality text. Large language models are capable of learning new skills for which they were not initially educated.
Because it had access to more training material than GPT-2, which had been taught on less data, GPT-3 was able to independently learn how to recognize text, according to a Stanford University paper on the subject.
AI Can Identify Every Type of Language Spam
Although there are other quality indicators, this technique only concentrates on linguistic or language quality, according to the research article. The terms "page quality" and "language quality" have the same meanings in this algorithm research study.
The innovation in this study is that they were able to utilize the OpenAI GPT-2 detector's prognosis of whether or not anything is artificially produced as a measure of language quality.
Three Language Quality Scores
Google’s Quality Raters Guidelines (PDF) utilizes four quality scores, low, medium, high and very high.
For evaluating the new method, the researchers employed three quality ratings plus a fourth one called undefined. Undefined documents were those that, for whatever reason, couldn't be evaluated and were eliminated. The scores range from 0 to 2, with 2 being the best result.
Watch out for the integration of ChatGPT chatbot from OpenAI into Microsoft’s Bing.
Familiarize yourself with the newer updates available on LinkedIn.
Review content on your website to maintain quality as the algorithm is said to rely on grammatical and syntactical errors to determine low quality content.
With the deletion of the 110-character limit, you can know focus on how the article's title or headline will appear on the various platforms that your users will use to access your content.
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