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A landing page is a standalone web page created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information. Here are some tips for creating winning landing pages for your pay-per-click (PPC) campaigns:
Your landing page should be highly relevant to the ad that the visitor clicked on. This means that the page's content, images, and overall design should all be closely aligned with the ad's message. Follow the below tips to make your landing page more relevant.
Use the same language and messaging on your landing page as you do in your ad. This will help to establish a clear connection in the visitor's mind between the ad and the landing page.
Choose an image for your landing page that is related to the product or service you are promoting. This can further reinforce the connection between the ad and the landing page in the visitor's mind.
Your headline should be closely related to the ad and should clearly convey the main benefit or value proposition of your product or service.
Make sure to include information on your landing page that is relevant to the ad. This could include details about the product or service you are promoting, as well as any special offers or promotions you may be running.
Use a similar design and layout on your landing page as you do in your ad. This will help to create a cohesive experience for the visitor and make it easier for them to navigate your website.
Try to cram only a little information onto your landing page. Keep the design clean and uncluttered, and focus on the most important information you want the visitor to see.
Here are a few tips for keeping your landing page simple:
Use a clear, concise headline: Your headline should be short and to the point and should clearly convey the main benefit or value proposition of your product or service.
Use bullet points: Bullet points are a great way to present information in a clear and concise way. Use them to highlight the key features and benefits of your product or service.
Use white space: Use white space to separate different sections of the page and make it easier for the visitor to scan and read.
Keep the design clean: Use a clean and simple design that is easy on the eyes. Avoid using too many colors or fonts, and stick to a simple layout that is easy to navigate.
Your landing page should have a clear and compelling call to action that tells the visitor what to do next. This could be a button that says "Buy Now," "Sign Up," or "Learn More."
Here are a few tips for keeping a solid call to action (CTA) on your landing page:
Make it prominent: Your CTA should be prominently displayed on the page so it is easy for the visitor to see and click.
Use actionable language: Use language that clearly tells the visitor what to do next. Examples might include "Buy Now," "Sign Up," or "Learn More."
Use a contrasting color: Choose a color for your CTA that stands out against the rest of the page. This will help to draw the visitor's attention to the button.
Use a larger font size: Make the font size of your CTA larger than the rest of the text on the page. This will help to further draw the visitor's attention to the button.
Use whitespace: Use whitespace around the CTA to help it stand out and make it easier for the visitor to click.
Use a single CTA: Don't confuse the visitor with multiple CTAs. Use a single, clear CTA that tells the visitor exactly what you want them to do next.
Adding customer testimonials, trust badges, or other forms of social proof can help to build credibility and increase conversions.
Social proof is the idea that people are more likely to take action if they see others doing it. Here are a few tips for using social proof on your landing page:
Use customer testimonials: Customer testimonials are a great way to show that other people have had a positive experience with your product or service. Use real quotes and, if possible, include a photo of the customer.
Display social media followers: If you have a large number of followers on social media, consider displaying the count on your landing page. This can help to build credibility and show that others are interested in your business.
Display media logos: If you have been featured in the media, consider displaying logos of the media outlets on your landing page. This can help to build credibility and show that others consider your business to be reputable.
Display trust badges: Trust badges are small logos that show that your business is trusted by a third party, such as a security company or a payment processor. Displaying these badges on your landing page can help to build trust and credibility with the visitor.
Use scarcity: If you have limited quantities of a product or a special offer that is only available for a short time, consider using that information on your landing page. This can create a sense of urgency and encourage the visitor to take action.
It's important to test different versions of your landing page to see which elements are most effective at driving conversions. Use A/B testing to try out different headlines, images, and calls to action to find out what works best.
When it comes to landing pages, there are several elements that you can A/B test to see which versions are most effective at driving conversions. Some examples of elements that you could test include:
Headlines: Test different headlines to see which ones are most effective at grabbing the visitor's attention and conveying the main benefit or value proposition of your product or service.
Images: Test different images to see which ones are most effective at grabbing the visitor's attention and conveying the value of your product or service.
Calls to action: Test different calls to action to see which ones are most effective at encouraging the visitor to take the desired action (such as making a purchase or filling out a form).
Layout: Test different layouts to see which ones are most effective at guiding the visitor's eye through the page and encouraging them to take the desired action.
Copy: Test different versions of the copy on your landing page to see which ones are most effective at conveying the value of your product or service and encouraging the visitor to take the desired action.
DMA specializes in managing PPC advertising campaigns for various businesses. We offer a wide-range of PPC services, including keyword research, ad copywriting, bid management, performance analysis, and landing page optimization.
If you are interested in having DMA review your existing landing pages or are interested in having us create winning landing pages for your PPC campaigns, feel free to schedule a call with one of our web engineers.
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