Is Broken Link Building still a Viable SEO Strategy in 2023?

What is a broken link-building strategy?

A broken link-building strategy is a type of link-building technique that involves finding and fixing broken links on other websites and then replacing them with links to your website. The idea behind this strategy is that you can improve the user experience and build relationships with other website owners by fixing broken links on other websites. When you fix a broken link, you can also request that the website owner include a link to your website as a replacement for the broken link. This can help improve your website's visibility and authority in search engine results.

To implement a broken link-building strategy, you can use tools to find broken links on other websites and then reach out to the website owner to inform them of the broken link and suggest a replacement link to your website. You can also use tools to monitor your website for broken links and fix them to ensure that your website provides a positive user experience.

Overall, a broken link-building strategy can effectively improve the user experience on other websites and build valuable inbound links to your own website.

What Are Broken Links?

A broken link is a link on a webpage that no longer works and leads to an error page. Broken links can occur for a variety of reasons, such as when a webpage is moved or deleted or when the URL of a webpage is changed without properly redirecting the old URL.

Broken links can be frustrating for users who click on a link expecting to find useful information but instead encounter an error page. They can also be harmful to search engine optimization (SEO), as they can negatively impact the user experience and reduce the authority and visibility of a website in search engine results.

Fixing broken links can help to improve the user experience and the overall quality of a website. You can use tools such as the W3C Link Checker or the Broken Link Checker plugin for WordPress to identify and fix broken links. These tools can help you to find broken links on your own website and on other websites and can provide information on how to fix them.

NOTE: If this sounds confusing to you, you don't know how to link build yet. It is best if you see a broken link example or ask for help with local link building. Speak to a broken link-building service provider who can walk you through different tools and strategies to boost your SEO efforts.

Is Broken Link Building still a Viable SEO Strategy in 2023?

It is difficult to predict whether broken link building will still be a viable SEO (search engine optimization) strategy in 2023. While broken link building has been a popular technique in the past, the effectiveness of any SEO strategy can depend on a variety of factors, including changes in search engine algorithms and the preferences of users.

That being said, providing a positive user experience will likely continue to be a key factor in search engine rankings, and fixing broken links on other websites can be a way to improve the user experience. Building inbound links from other high-quality websites can also be beneficial for SEO. Therefore, broken link building could continue to be a viable SEO strategy in the future.

It is important to keep in mind that SEO is an evolving field, and staying up-to-date on the latest trends and best practices is always a good idea. While broken link-building may be a useful technique in some cases, it is important to have a diverse and well-rounded SEO strategy that considers various factors.

Benefits Of Broken Link Building

There are several benefits to implementing a broken link-building strategy

1. Improved user experience: By fixing broken links on other websites, you can help to improve the user experience for people who are visiting those websites. This can help to build trust and credibility with users and can also increase the likelihood that they will return to the website in the future.

2. Building relationships with other website owners: When you fix a broken link on another website, you can reach out to the website owner and build a relationship. This can be a good way to network and establish mutually beneficial partnerships.

3. Improved search engine rankings: Fixing broken links on other websites and replacing them with links to your own website can help improve your website's visibility and authority in search engine results. This can lead to more traffic and potential customers for your website.

4. Increased website traffic: By fixing broken links on other websites and replacing them with links to your own website, you can increase the number of inbound links pointing to your website. This can help improve your website's search engine rankings and increase the traffic it receives.

Overall, a broken link-building strategy can be a useful way to improve the user experience, build relationships with other website owners, improve search engine rankings, and increase website traffic.

DMA, as a broken link-building service agency, will help apply BLB strategies to improve your site's rankings. We are an experienced broken link-building service provider serving businesses of all sizes for more than 20 years. We leverage all the latest tools and techniques to build our clients' backlink profiles.

You can benefit from our experience and boost your SEO results today. Feel free to schedule a call or call 1-800-569-2754 with one of our SEO experts today.