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Everybody is online these days. As a realtor, you probably already know how important it is for your business to have a social media presence.
Now, don’t get us wrong. Traditional marketing still has a place in real estate. But, social media is an enormous driver of business and can help realtors generate tons of leads. Unfortunately, few realtors know how to leverage the power of social media.
We’re here to tell you that social media marketing for real estate is easy. In this article, you’ll find nine tips that will help you create a solid social media marketing presence for your real estate business.
Most people who are in the market for a new home will start searching online to find properties they love. But they also look online for a qualified and competent real estate agent to help them.
If you want to be the one to win their business, you need to be online where people are looking for you.
By using social media marketing for real estate, you have a unique opportunity to:
Share information and images about properties
Get reviews and testimonials from happy clients
Provide educational information to homeowners and home seekers
Nurture leads and cultivate relationships
In addition to using social media marketing to get new clients and sell homes, you can also use social media to grow your professional network and engage with your community.
Social media can be a powerful tool for realtors. You can use these social media marketing tips in your real estate marketing strategy to get new clients, sell more properties, and build a real estate brand to be proud of.
Pretty much any social media network can be used by businesses to grow their network, generate leads, and increase sales. However, marketing on various social media platforms isn’t one size fits all. And not all social media platforms will work for the same audience.
The first step to get the most from your social media marketing is to identify the social networks that your audience uses.
You can check usage statistics for platforms you’re considering to see which platforms overlap most with the audience you want to reach.
You’ll probably find that multiple platforms will work for you. If that’s the case, you may want to choose just two to three platforms to focus your energies.
This doesn’t mean that you can’t maintain a presence on other platforms. However, to be successful on any platform that isn’t your primary focus you’ll want to make your availability on those platforms clear to your followers.
Two often overlooked social media platforms that work well for real estate are LinkedIn and Pinterest.
LinkedIn is a professional network platform that has millions of users across demographics, making it a great platform to reach people who not only have the means but likely the desire to buy a new home.
Pinterest is a highly visual social platform that you can use to showcase your portfolio of properties as well as share design and home care tips.
For each social media platform, you’ll want to optimize your profile to include your contact details (address, phone number, email) as well as a profile photo and your website URL.
With your social media profiles optimized for contact, your audience will be able to get in touch and get more information about your business.
You should also include a description of your business on your profile. In the description, provide details about your business and who you’re trying to reach. And, finish up with a call to action to let visitors know what you want them to do next.
High-quality content is important to any marketing strategy, but on standardized platforms like social media, your content needs to hit harder, faster.
It’s important to remember that you are the expert and your knowledge is valuable. Social media gives you an excellent opportunity to share your knowledge with a broad audience, engage with potential clients, and get people talking about your brand.
Different content performs better on different social media platforms:
Videos and curated content
News, blog posts, and GIFs
High-resolution, high-quality images, quotes, and stories
Jobs, company news, and professional content
Instructional guides with images and infographics
A successful social media content strategy will include multiple content formats to reach people in the way that works best for them.
Hashtags increase engagement with your content and make it easier for people on social media to discover your content in the first place.
Hashtags are a great opportunity for potential customers to discover your brand. Plus, you can use hashtags to find potential buyers and opportunities.
Here are some real estate hashtag ideas to get you started:
General Real Estate Hashtags
#realestate #realtor #justlisted #broker #forsale #openhouse #homesweethome
Real Estate Agent Hashtags
#commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #propertyforsale
Targeted Real Estate Hashtags
#[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property #justlisted[Target City]
We recommend using no more than ten hashtags on your social media posts to keep them from detracting from your content. Also, be sure to do your research before including hashtags on your posts.
While it may be tempting to hop on board with trending hashtags, it’s important to stick with hashtags that are meaningful for your business, your clients, and your potential clients.
Use Hashtag Tools
There are several hashtag tools available that can help you find the right hashtags for your content.
Social media marketing isn’t something you can do every once in a while. In order to keep your followers engaged and build your network, you need to maintain a consistent presence on each platform.
This means creating a schedule for each platform based on the optimal day and time your audience is active on the platform.
Staying on top of your social media scheduling can be time-consuming. If you find that you don’t have the capacity, we recommend hiring an agency to handle it for you.
Social media is one of the best mediums you can use to build an engaged community around your brand. And, the best way to ensure that your audience stays engaged is to communicate with them on each platform regularly.
This means responding to comments left on your pages, as well as responding to posts that mention your page or use hashtags that you’re targeting.
You can also use Facebook Messenger to engage with your followers, so if Facebook is one of your platforms, you’ll want to make sure that you’re available. Engaging with your audience helps you understand how to serve them better.
Most social media platforms also offer the opportunity to stream live video to your followers. This is huge for real estate, as you can take potential clients on live tours of the properties you’re selling.
Homebuyers want in-depth information about the cities they’re considering moving to, but most real estate listings include just basic demographic stats and generic information about the area.
To set yourself apart from other realtors in the area, you can give potential clients a much better understanding of the city or region you serve. Going beyond the pros and cons of each neighborhood and diving into the heart and soul of the area can help you win over potential clients.
An easy way to get your community-focused posts noticed by the right people is to tag the cities and neighborhoods that you’re talking about.
Additionally, you can use Facebook Groups to become a contributing part of the community that you’re serving with your real estate business. Since more than 1 billion people belong to at least one Facebook Group, there’s a pretty good chance that your target audience belongs to one, too.
Your goal in these groups is to be helpful and answer questions. Of course, you can post your listings, but that’s not all you should be doing.
Engage with the group’s members, offer free advice, and position yourself as an authority on what’s going on in the community.
Social media advertising can’t match content marketing in terms of ROI, but it can be a really good way to generate awareness for your real estate brand on social media.
Ads are a short-term, high-cost approach to lead generation that each platform has its own standards for.
Here are some tips that can help you get the most out of your social media advertising budget.
Define your advertising objective.
Know who you’re trying to reach.
Let your organic content drive your ad creative.
Keep your ads mobile-first.
Test your ads.
Analyze your results.
Social media advertising is a constantly evolving platform that can be used to drive engagement conversions.
Monitoring and analyzing the results of your social media strategy should be a priority. Each social media platform has its own analytics feature that you can use to keep track of your performance.
When you have a better understanding of your performance on each platform, you can find out which content works best for your audience, the best time to post, how to engage with your audience, and which channels provide the most value.
It will also give you the chance to fine-tune your marketing message to reach more of your target audience.
Social media has had an enormous impact on the real estate market and has changed the way real estate agents and agencies reach new and existing clients.
Taking the time to create quality content for your social media platforms, engage with your followers, and understand how your social media marketing is performing can take time, but it’s well worth it.
Using the social media marketing tips for real estate we’ve provided here will help you increase exposure for your business and reach the people who want most to hear your message.
Need help creating or maintaining your social media presence? Digital Marketing Agency has the tools and expertise you need to nail social media marketing for real estate. Contact us today for a free consultation!
Our Sales team