Will Google's 2023 Algorithm Update Impact Your Website? Guide To Keep Your Website Up To Date

Guide To Keep Your Website Up To Date

Here are a few general tips to help keep your website up to date:

1. Regularly review and update your content: Make sure that the content on your website is accurate, relevant, and up to date. This can help improve the user experience and keep your website relevant to your target audience.

2. Monitor your website's performance: Use tools like Google Analytics to track your website's traffic and performance. This can help you identify any issues or opportunities for improvement.

3. Stay up to date with industry news and trends: Keep an eye on industry news and trends to ensure that your website is current and relevant.

4. Keep an eye on your website's design and functionality: Make sure that your website's design is modern and user-friendly, and ensure that all of its features and functions are working properly.

5. Be responsive to user feedback: Encourage users to provide feedback on your website, and take their comments and suggestions into consideration when making updates.

6. Monitor your website's security: Make sure that your website is secure and that you are taking steps to prevent cyber attacks and protect user data.

By following these tips, you can help ensure that your website remains up to date and relevant to your target audience.

7 Google Algorithm’s Ranking Factors

Google uses a variety of factors to determine the ranking of websites in its search results. Here are seven of the key ranking factors that Google takes into account:

1. Relevance: Google wants to return results that are relevant to the user's search query. This means that websites that are more closely related to the user's search terms are more likely to rank higher.

2. Quality of content: Google values high-quality content that is well-written, informative, and engaging. Websites with content that is poorly written, thin, or spammy are less likely to rank well.

3. Keywords: Including relevant keywords in your website's content and metadata can help Google understand what your website is about and improve its ranking. However, keyword stuffing (overuse of keywords in an attempt to manipulate rankings) is against Google's guidelines and can result in penalties.

4. Links: Links from other websites can act as a signal of the quality and relevance of your website. Google places a high value on links from authoritative and relevant websites.

5. User experience: Google wants to return results that provide a good user experience. This includes fast loading times, a mobile-friendly design, and a clear and easy-to-use website.

6. User engagement: Google may consider factors such as the amount of time users spend on your website and the number of pages they view as indicators of the quality and relevance of your content.

7. Technical SEO: There are a number of technical elements of a website that can impact its ranking, including the use of HTTPS, the presence of a sitemap, and the use of clean URLs.

By focusing on these factors, you can help improve your website's ranking in Google's search results. However, it's important to note that Google's algorithms are constantly evolving, so it's important to stay up to date and adapt your SEO strategies as needed.

1. Page Loading Time

No matter how many changes Google makes to its algorithms, one factor will always be relevant: page speed.

Your rankings may suffer if Google deems that your website takes more than three seconds to load. Google prioritizes page speed since users may abandon your site if they are unable to obtain the information.

As a result, it is critical that your website functions quickly and smoothly at all times. Use the following tools to test your website's page speed: 

2. PageSpeed Insights via Pingdom

As Trusted Signals advised, start doing regular website maintenance to avoid losing 60% of clients due to prolonged loading times. This enables you to detect and repair technical issues before they have an impact on your website visitors. 

3. Adaptability

Following the Mobilegeddon update in 2015, Google's search engine algorithms prioritised mobile-friendly websites. Given that many people use several devices, such as smartphones, tablets, and laptop computers, it is not unexpected that mobile devices account for more than 58.99% of website traffic.

As a result, your website should be mobile-friendly. If you don't, your search engine rankings may suffer in the future due to fewer people evaluating your website.

 Making your website design adaptive is critical if you want to avoid a drop in ranking. A responsive website design has a flexible layout and structure that adjusts to multiple screen sizes based on the user's device to assist them in navigating the website.

The following are some of the benefits of responsive website design:

 • Reduced bounce rates 

• Improved analytics and reporting 

• Increased conversion rate 

3. HTTPS

The 'HTTPS' prefix at the start of a URL has a purpose. This prefix helped Google determine whether a website is a secure platform. As seen in the infographic below, a secure website has an additional 'S' alongside the 'HTTP' that stands for secure. It can only be obtained by acquiring an SSL certificate.

If you want your website to rank higher in search engine results pages, Google must recognise it as a secure website (SERPs).

An unsafe website will almost surely lose 48% of potential customers since visitors will leave as soon as they discover the website is insecure. Because fraud and phishing are becoming more common, it is reasonable that many people are concerned about having their personal information exposed via an insecure website. 

4. E-A-T/Content Pertinence (On-Page SEO)

On-page SEO is the process of optimising website page elements for certain keywords in order to increase organic traffic while also improving content relevance. You must concentrate on and follow the E-A-T to accomplish this.

E-A-T stands for Expertise, Authoritivness, and Trustworthiness. They are part of Google's Search Quality Evaluator Guidelines, which are used to evaluate a page's quality rating and rank it at the top of search engine results pages.

SEO Off-Page / Backlinks SEO is the process of implementing strategies outside of a website that can help it rank higher in search engines, such as link building and social media.

The difference between the two is that link building allows you to gain backlinks from other websites by driving more traffic to your own. Other websites will only link to your work if it is of high quality and provides relevant information. 

 Social media is a marketing platform that allows companies to post anything and drive followers or readers to a website where they can read and learn more about the content of the post. This method increases visitors and develops a reputation by displaying what a firm has to offer. 

5. Technical SEO (CWV)

Technical SEO is focused with the deeper and more complex components of a website. The goal here is to improve the quality and performance of your website utilising Core Web Vital notes.

One of three components of Google's overall evaluation suggestions for increasing the quality of website pages is Core Web Vital. Google ranks search engine results using three criteria: loading times, interaction, and visual stability. 

6. User Participation

User engagement refers to how website visitors interact and react when browsing the website, beginning with the landing page.

The quantity of user engagement is determined by the experiences of each website visitor. To create an excellent user experience, website visitors must be able to easily browse your website.

User interactions are classified as follows: Downloads, Shares, Clicks, and Comments

Users who are satisfied with the products, services, or content on the website are more likely to return. The higher the user engagement, the more conversion actions are accomplished on the website. Metrics enable you to easily analyse your clients' behavior and interests, allowing you to create more effective campaigns.

Understanding Google's search engine algorithms is a time-consuming and labor-intensive endeavour that need your undivided attention. In that case, you can consider employing an SEO company to assist you in managing your SEO and marketing operations.

DMA  can help you manage your SEO effectively and build trust among your customers, attract new business, and ultimately increase traffic. Consider DMA (Digital Marketing Agency) to outshine your competitors and grow your company. Feel free to Schedule a call or call at 1-800-569-2754 to talk to our SEO service expert today!