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INDUSTRIES
ABOUT DMA
AWARD-WINNING
GOOGLE+ MARKETING AGENCY
Reach a tech-savvy audience. Let us build the right Google+ campaign for you.
Request a quote
Its Fast, Easy & Free
We build Google+ campaigns which deliver powerful results.
Audience Research
We organically grow your following through sharing your compelling content with key influencers and communities.
Content Strategy
Your brand becomes a conversation by asking the right questions and getting the right answers from your audience.
Content Promotion
Having a strong presence on Google+ can earn you favor in the search giant's results.
Influencer Outreach
We help you create interesting and innovative posts which will be distributed and shared on Google+.
REACH NICHE BUYERS
IN-DEPTH AUDIENCE TARGETING
Connecting with Google+ communities and key influencers on the platform is one of the best ways to grow your audience. We connect your brand with the right channels through content which comes across as both interesting and organic, giving your brand the edge it needs to gain a foothold in the social platform.
Generate leads from passionate audiences.
We improve conversion rates by 82%.
While many businesses have thrived through their followings on Twitter, Instagram, or Facebook, brands which market to tech-savvy consumers have achieved better results through Google+. Google's unique social media platform, while not having as large of an audience as competing platforms, caters to an increasingly tech-savvy audience. We can help connect your brand with those interested in modern technology, smart devices, and the latest tech trends. We help you build a following and turn that following into opportunities for conversion.
Reach your local audience.
See a 342% increase in local lead generation.
Active users on Google+ are looking for ideas and content of an intriguing nature. We create the right stories, video content, and informational posts that drive curiosity, leading in better engagement with your audience and a greater conversion rate. Our Google+ experts understand the core audience and how to reach them in the most effective manner. Your unique and interesting content is shared across multiple communities and by key influencers to get your content in front of a growing audience of tech enthusiasts and entrepreneurs.
Element Guide
FAMILIES
Structure
Campaigns
Formats
Copy
Bidding
Targeting
Attributes: Level of Control
Manual
Automated
Machine Learning-Driven
Blended
PLATFORMS
Universal
MICROSOFT
SHOPPING
STRUCTURE
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
CAMPAIGNS
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
FORMATS
Le
LOCAL SERVICE ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPANDED TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
COPY
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
BIDDING
Mn
MANUAL
Set your own bids.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, times.
Bidding / Manual
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
TARGETING
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / Blended
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
La
LANGUAGE
Be understood.
Targeting / Auto
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Ever since February 2011, when Google’s Panda algorithm update took the web by storm and affected nearly 12% of U.S. results, web admins have been on notice that content counts – and it counts a lot. Panda was said to be Google’s way of weeding out “content farms” – groups of sites with thin content that was often even copied from other places. But, because the algorithm’s emphasis was on penalizing shallow and low-quality content..
Structure
Our experts pore over every on-page element.
Ma
MANAGER ACCOUNT
Manage multiple accounts.
Structure / Manual
Au
ACCOUNT
Billing, tracking shell.
Structure / Manual
Gl
GOALS
Sales, leads, traffic, etc.
Structure / Manual
Cn
CAMPAIGN
Organize by goal
Structure / Blended
Tt
TARGETING
Reach the right people
Structure / Blended
Bg
BUDGET
Don''t limit this
Structure / Blended
Ag
AD GROUP
Theme for relevant ads.
Structure / Manual
Ad
ADS
Make them click.
Structure / Blended
Pf
PRODUCT FEED
Show what you sell.
Structure / Auto
Ever since February 2011, when Google’s Panda algorithm update took the web by storm and affected nearly 12% of U.S. results, web admins have been on notice that content counts – and it counts a lot. Panda was said to be Google’s way of weeding out “content farms” – groups of sites with thin content that was often even copied from other places. But, because the algorithm’s emphasis was on penalizing shallow and low-quality content..
Campaign
Our experts pore over every on-page element.
Sc
SEARCH
Display as text ads.
Campaigns / Blended
Sp
SHOPPING
Be clear about the products you sell.
Campaigns / Blended
Ss
SMART SHOPPING
Auto shopping
Campaigns / ML-Driven
Ds
DYNAMIC SEARCH
Cover query gaps, but mine for negatives.
Campaigns / Auto
L
LOCAL
Foot traffic is the goal.
Campaigns / ML-Driven
Ls
LOCAL SERVICES
Get local leads.
Campaigns / Auto
Sm
AMART
Auto for SMB's.
Campaigns / ML-Driven
A
APP
Get those installs.
Campaigns / ML-Driven
These elements encompass the HTML tags you should use to send clues to search engines about your content and enable that content to render quickly. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What's the headline of the article you've published? In every case, there's a way to communicate this with HTML. Search engines look for familiar formatting elements like Titles (Tt) and Headings (Hd) to dete...READ MORE
Formats
Our experts pore over every on-page element.
Le
LOCAL SERVICES ADS
Top of the "near me" SERPS's.
Formats / ML-Driven
Ex
EXPAND TEXT ADS
The beginning of the end of A/B.
Formats / Manual
Rs
RESPONSIVE SEARCH ADS
More words, more variables
Formats / ML-Driven
Co
CALL-ONLY ADS
Hello? It's me, your lead.
Formats / Manual
Dh
DYNAMIC SEARCH ADS
Based on your web copy.
Formats / ML-Driven
Pa
PRODUCT ADS
A picture's worth 1,000 words.
Formats / Blended
Li
LOCAL INVENTORY ADS
Takes backend logistics.
Formats / Blended
Sw
SHOWCASE ADS
Top-of-funnel for shoppers
Formats / Blended
Ap
APP INSTALL ADS
Install this app now.
Formats / ML-Driven
Ga
GALLERY ADS
Display comes to search
Formats / Manual
Ever since February 2011, when Google’s Panda algorithm update took the web by storm and affected nearly 12% of U.S. results, web admins have been on notice that content counts – and it counts a lot. Panda was said to be Google’s way of weeding out “content farms” – groups of sites with thin content that was often even copied from other places. But, because the algorithm’s emphasis was on penalizing shallow and low-quality content..
Copy
Our experts pore over every on-page element.
Cd
CUSTOMIZER: COUNTDOWNS
Automate the sense of urgency
Copy / V
Dki
CUSTOMIZER: DYNAMIC KEYWORD INSERTION
Be the query.
Copy / Auto
If
CUSTOMIZER: IF FUNCTIONS
Be contextually relevant.
Copy / Auto
Hl
HEADLINES
Be relevant. Be interesting.
Copy / Blended
Dc
DESCRIPTIONS
These keep getting longer.
Copy / Blended
Du
DISPLAY URL
Your domain, your brand.
Copy / Manual
Dp
DISPLAY URL PATHS
Where are you taking me?
Copy / Manual
En
EXTENSIONS
Add those extra details.
Copy / Blended
Lp
LANDING PAGE
Deliver on your messaging.
Copy / Blended
Ever since February 2011, when Google’s Panda algorithm update took the web by storm and affected nearly 12% of U.S. results, web admins have been on notice that content counts – and it counts a lot. Panda was said to be Google’s way of weeding out “content farms” – groups of sites with thin content that was often even copied from other places. But, because the algorithm’s emphasis was on penalizing shallow and low-quality content..
Bidding
Our experts pore over every on-page element.
Mn
MANUAL
Set your own bids.
Bidding / Manual
Av
ADJUSTMENT: DEVICE
Prioritize bids by mobile, desktop, tablet.
Bidding / Manual
Tr
TARGET ROAS
Bids based on ROAS target.
Bidding / ML-Driven
Aa
ADJUSTMENT: AUDIENCE
Prioritize bids by who.
Bidding / Manual
Mv
MAXIMIZE CONVERSIONS BVALUE
Bids for order value, spends budget.
Bidding / ML-Driven
Al
ADJUSTMENT: LOCATION
Prioritize bids by geography.
Bidding / Manual
Tc
TARGET CPA
Bids based on CPA target.
Bidding / ML-Driven
At
ADJUSTMENT: TOP CONTENT
YouTube, display only.
Bidding / Manual
Mc
MAXIMIZE CONVERSIONS
Bids for conversions, spends budget.
Bidding / ML-Driven
Ao
ADJUSTMENT: DEMOGRAPHICS
Prioritize bids by age, gender, more.
Bidding / Manual
Ec
ENHANCED CPC
Entry-level automation.
Bidding / ML-Driven
Ah
ADJUSTMENT: SCHEDULING
Prioritize bids by day, time
Bidding / Manual
Ml
MAXIMIZE CLICKS
Bids for most clicks, spends budget.
Bidding / ML-Driven
Ac
ADJUSTMENT: CALL INTERACTIONS
Get call extensions to show more, less often.
Bidding / Manual
Ti
TARGET IMPRESSION SHARE
Bids for maximum visibility.
Bidding / ML-Driven
These elements encompass the HTML tags you should use to send clues to search engines about your content and enable that content to render quickly. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What's the headline of the article you've published? In every case, there's a way to communicate this with HTML. Search engines look for familiar formatting elements like Titles (Tt) and Headings (Hd) to dete...READ MORE
Targeting
Our experts pore over every on-page element.
Kw
KEYWORDS
The original intent signal.
Targeting / Manual
Dt
DYNAMIC AD TARGETS
Content segments for DSAs.
Targeting / Auto
Ip
IP EXTENSIONS
Keep prying eyes off your ads.
Targeting / Manual
C
COMPANY
Target LinkedIn: Where they work.
Targeting / Auto
As
AUDIENCE: SIMILAR
People just like your customers.
Targeting / ML-Driven
La
LANGUAGE
Be understood.
Targeting / Auto
Yt
AUDIENCE: YOUTUBE USERS
Retarget your YouTube viewers in search.
Targeting / Auto
Dg
DEMOGRAPHICS
Age, gender, etc.
Targeting / Auto
Ca
CUSTOM AUDIENCES
Combo of custom intent, custom affinity audiences.
Targeting / ML-Driven
Ak
AUDIENCE: IN-MARKET
These people are ready to buy
Targeting / ML-Driven
Am
AUDIENCE: CUSTOMER MATCH
Upsell, loyalty, reach your known customers.
Targeting / Blended
Jf
INDUSTRY
Target LinkedIn: Sector Data.
Targeting / Auto
Aw
AUDIENCE: WEB VISITORS
Google Analytics -generated retargeting.
Targeting / Blended
Kt
KEYWORD MATCH TYPES
Control-ish queries that trigger ads.
Targeting / Blended
Ge
GEOGRAPHIC
Hone is on your customers.
Targeting / Manual
Af
AUDIENCE: AFFINITY
Awareness based on browsing interests.
Targeting / ML-Driven
Id
INDUSTRY
Target LinkedIn: Sector data.
Targeting / Auto
Sl
AUDIENCE: SMART LISTS
Google Analytics -generated retargeting segments.
Targeting / ML-Driven
Nw
NETWORK
Option to extend reach to search partners.
Targeting / Manual
Reach key influencers on Google+.
Reach highly relevant audiences from engaged creators.
With the rise of social media we have seen the rise of how a single channel or creator can have substantial influence over users on any social media platform. We take advantage of this phenomenon by connecting your brand with the right influencers, compelling them to share your unique offerings with the rest of your followings. Through both paid and disclosed promotionals as well as genuine interest in what you have to offer, you'll reach the audience in a meaningful way. This establishes your brand as an authority to a growing audience of tech enthusiasts.
BECOME A LEADER
CONTENT FOR CREDIBILITY
It's no secret that Google uses social media as an indicator of authority online. Google+, Google's own social media platform, has been proven to hold substantial SEO benefit to brands that can gain a foothold on the platform. We position you competitive in Google+, and by extension, Google's search results.
Our Sales team
We are available for you every time
Josh Moody
INDIANA, UNITED STATES
jmoody@digitalmarketingagency.com
Melissa Oien
FLORIDA, UNITED STATES
moien@digitalmarketingagency.com
Diogo Monteiro
NEW JERSEY, UNITED STATES
dmonteiro@digitalmarketingagency.com
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