Digital Marketing Agency, a global provider of digital marketing solutions for businesses worldwide, has announced the launch of a new marketing automation initiative to assist businesses in getting the most out of their marketing channels. While Digital Marketing Agency has already offered a variety of marketing solutions, many clients expressed an interest in receiving help with their marketing automation efforts, according to CEO Bill Clanton.
“We received a lot of interest in assisting with marketing automation efforts. Many businesses are investing in automating a lot of their marketing efforts; we wanted to make sure we had the right pieces in place before extending help to our existing customers.”
While DMA has only recently began to offer marketing automation consulting to the general public, a number of clients of DMA have been receiving assistance earlier to ensure that the efforts would ultimately pay off for their clients.
“First, they launched a behavior-based content campaign for us by integrating Eloqua with our website,” spoke Ted Miller, one of Digital Marketing Agency’s marketing automation clients, during a testimonial. “They started the campaign by tracking which of our newsletters subscribers clicked through. Then DMA sent follow up emails that would be relevant subject matter for the recipients. All during this process, DMA conducted content audits to analyze our newsletters, blogs and website to discover what content worked best for specific audiences. And to help us with increasing our open and click rate, they wrote and created different messages which they then split-tested to see which one produced the highest rate.”
With the launch of new public offerings of marketing automation consulting services, Digital Marketing Agency launched a new section on their website outlining the different consultation services being offered. These services include assisting with the setup and management of HubSpot, SalesForce, Marketo, Eloqua, and other common marketing automation platforms. Digital Marketing Agency also assists businesses with selecting the right marketing automation and CRM platform for their long-term marketing and sales needs.
For more information on Digital Marketing Agency’s marketing automation offerings visit: https://www.digitalmarketingagency.com/free-marketing-automation-analysis/