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August 18, 2014

DMA’s Jonathan Bachman to Hold Healthcare Marketing Workshop


August 18, 2014

Workshop will provide healthcare marketing insight and strategies.

Digital Marketing Agency, a digital marketing firm assisting online brands, has announced a healthcare marketing workshop to be held on Friday, September 14, 2014 at DMA’s Chicago office. The workshop aims to provide healthcare marketing professionals with unique insights based on DMA’s experience in the industry.

“We wanted to find the best way to give back to the healthcare industry,” said Jonathan Bachman, DMA’s VP of healthcare marketing solutions. “Over the years the way healthcare professionals and marketing staff communicate with their community has evolved into becoming more personal. Through our healthcare marketing initiatives we have learned about different ways to listen to and understand online audiences to tailor marketing communications to them.”

The workshop will outline different ways to gather intelligence on online communities to better communicate with them and strengthen an online brand. The workshop will cover online branding strategies, how to effectively use pay per click in healthcare marketing, and the caveats of online marketing when dealing with sensitive topics.

The workshop will begin at 10:00 AM CST and will conclude at 4 PM CST with a one hour break for lunch. Those interested in attending are urged to call to confirm their attendance at least a week before the workshop to ensure availability for a seat.

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