Our clients realize the importance of content marketing in the modern web. Let them speak for us when they say content marketing has brought them more business and better sales opportunities. We are quite proud of the value our content marketing provides.
Increase in on-site traffic.
Increase in referral rates.
Return on annual investment.
A diving equipment manufacturer in Gasport, NY needed much more visibility on the web and a content strategy that would effectively represent and promote their products. In addition, the client wanted to create a microsite where people could learn all about diving and at the same time the client could promote their brand.
DMA started by upgrading the client’s website. We updated product information and rebuilt the website from outdated Flash-based content to an html-based website. Then, by implementing the CMS-driven WordPress platform, we laid the groundwork for the client to use additional user-generated content. To help the client with their microsite, we hired a subject matter expert to write technical content about diving and a local photographer to shoot high quality product images. DMA also hired a local video agency to produce several different kinds of videos—how to’s, training and tips—to be published on YouTube.Get A Free Content Marketing Quote
They’re like this one-stop shop for all things website-related. They took care of hiring a subject matter expert to write content about technical diving.
Increase in traffic to company blog.
Increase in views of the demo.
Decrease in bounce rate.
A web analytics company in Salt Lake City, UT recognized that they needed to break through the highly competitive web analytics market and then stay ahead of the competition. While achieving that goal, they would also address other problems they had identified: the need to increase the size of the audience in their database and the need to build momentum for a massive product launch.
DMA began by strategizing the product launch. The first part involved providing relevant and useful content, and the second part was in forming relationships with two distinct groups: those who already had an interest in a web analytics solution and those who were unaware of web analytics software. We proceeded to empower the client to become more active on social media and to aggressively share content from their website under their brand. DMA used multiple platforms to publish the client’s content and used many social platforms—Facebook, LinkedIn, SlideShare, Twitter and Blog—to amplify the reach for their content marketing strategy.Get A Free Content Marketing Quote
Digital Marketing Agency started by developing a strategy for the product launch, beginning with providing relevant and useful content.
Increase in new visitors.
Increase in page views per visitor.
Increase in sales revenue.
A software manufacturer in Boston, MA had a new product coming out and was looking for the best way to educate their customer base about it. Additionally, they needed to increase their customer base and overall sales revenue.
As a first step, DMA helped the client create a strategy to position themselves as a thought leader in the industry. To do so, we created original content to engage and educate the core audience, and we needed to design and launch a microsite to support the strategy. The microsite focused on solving the most common industry problems and consequentially developed audience engagement with the new software. DMA also helped the client develop a content strategy by identifying themes the new content should speak to. We then plugged those themes into an aggressive editorial calendar.Get A Free Content Marketing Quote
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.