Increase in new visitors.
Increase in page views per visitor.
Increase in sales revenue.
A software manufacturer in Boston, Massachusetts, had a new product coming out and was looking for the best way to educate their customers about it. Additionally, they needed to increase their customer base and overall sales revenue.
First, DMA helped the client create a strategy to position themselves as a thought leader in the industry. To do so, we created original content to engage and educate the core audience, and we needed to design and launch a microsite to support the strategy. The microsite focused on solving the most common industry problems and, as a result, developed audience engagement with the new software. DMA also helped the client develop a content strategy by identifying themes the new content should speak to. We then plugged those themes into an aggressive editorial calendar.
DMA helped us with a strategy to position ourselves as a thought leader in the industry. The plan was to create original content to engage and educate the core audience.