Shoe Retail Store

Testimonial

Problem

The owner of a brick-and-mortar shoe store in the Indianapolis, Indiana, area was experiencing the negative results of increased competition from the local online marketplace for the past two years. He realized that he needed to increase his inventory turnover through online sales and increase the low traffic and conversion rate on his website.

Solution

DMA reanalyzed keyword prioritization and campaign development by adding more keywords that aided conversion from organic search. By creating and implementing high-converting landing pages, we were able to help the client increase his conversion rate and the average online order value. Finally, we designed and deployed long-term SEO and link-building campaigns for the client.