Increase in gross revenue.
An online registration and ticketing service based in Chicago, Illinois, needed to improve, among other things, their ROI percentage. The client was looking for improvement in their message targeting current subscribers, as well as for an all-in-one solution to managing their marketing campaign.
First, DMA helped the client integrate their Salesforce account with the Marketo automation platform. We proceeded to customize landing pages for each of their opt-in leads and created lead-nurturing campaigns with different messages and goals. Additionally, DMA created message templates and automation patterns that the client could reuse for a future campaign.
350 percent marketing return on investment, 125 percent annual growth and 75 percent increase in gross revenue.