Traded Media Company
Testimonial
Our results
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5900+
New users installed in the first launch.
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55%
Increase in the number of subscribers.
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77%
Increase in subscription revenue.
Problem
A traded media company based in Chicago, Illinois, wanted an iPad app that could receive feeds from over 50 local newspapers. The app also needed to include a video player, ad integration, and paywall features — all in a cost-effective approach.
Solution
DMA prototyped the basic UI and wireframes with the client’s representative. DMA also researched similar on-demand apps and decided the best way to display the information was with a custom iPad newspaper template app. Then, we implemented a built-in native video player and analytics using Amplitude Analytics, as well as ad integration and a paywall functionality.
They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.
