Traded Media Company
Testimonial

Our results

  • 5900+

    New users installed in the first launch.

  • 55%

    Increase in the number of subscribers.

  • 77%

    Increase in subscription revenue.

Problem

A traded media company based in Chicago, Illinois, wanted an iPad app that could receive feeds from over 50 local newspapers. The app also needed to include a video player, ad integration, and paywall features — all in a cost-effective approach.

Solution

DMA prototyped the basic UI and wireframes with the client’s representative. DMA also researched similar on-demand apps and decided the best way to display the information was with a custom iPad newspaper template app. Then, we implemented a built-in native video player and analytics using Amplitude Analytics, as well as ad integration and a paywall functionality.

They did their research on on-demand apps similar to what I needed and decided the best way to display the required information was with a custom iPad newspaper template app.

Tim Adams
Traded Media Company
Brands That Trust DMA