Increase in bookings.
Increase in conversion rate.
Decrease in cost per click.
When a hotel chain based in London, UK, migrated data to their new website, they lost all of their organic search engine rankings. For the client, this caused a problem that required an immediate solution. They needed a steady flow of leads for hotel bookings. The client also recognized that there was high competition for their main keywords.
After reassessing the client’s campaign on the basis of their current demographics and audience interests, DMA tweaked the campaign to have a specific goal and ad messaging. This fine-tuning ensured the campaign’s effectiveness. To further help the client, DMA performed split-testing on the hotel’s landing page to identify which page would increase the conversion rate. Finally, DMA installed a tracking pixel at different stages of the booking process to see where drop-offs occurred.
They redesigned our landing page to increase our site conversion rate and they even tackled some copywriting for us. Helped with writing some high converting ads and some image ads too.