Increase in ad impressions.
Increase in clicks.
Increase in sales value.
An ecommerce business based in Austria that sells fashion accessories needed to improve the number of sales through paid advertising. The client was also concerned that their conversion rate was very low, about 0.5%. At the same time, the client needed to decrease their cost per acquisition for the campaign they were currently running.
DMA researched the client’s competitors in order to discover new keywords to target. Within the client’s current campaign, DMA compiled data through customer profiling to determine which categories to target for the highest returns. Then, we restructured their Google Ads campaign to target new keywords with a broader regional scope. That move saved the client money by decreasing the cost per click because they could stay away from higher cost-per-click keywords. The final help we provided was analyzing the company’s landing page and making changes that would increase the conversion rate.
I’m happy to report that we experienced a 67% increase in ad impressions, a 79% increase in clicks, and a 35% increase in sales value.