Positive results on page one on Google.
Control over branded phrase keywords.
Positive results on YouTube.
A manufacturing firm based in Tucson, Arizona, suffered from several negative reviews on different review platforms and a bad online news report from one of the local papers. As a result, 80% of Google search results on the first page were negative. The client even had negative Glassdoor reviews and a negative YouTube video posted by someone who claimed to be a dissatisfied customer.
DMA was able to identify the keywords that were most problematic and narrowed the list down to seven branded key phrases — these were identified as high priority. We focused on these keywords, which were generating 80% of the negative search traffic. We then created a one-year online reputation management strategy with our primary objective being to dilute the first-page results. We also aimed to suppress all negative sites by choosing high domain authority sites where we could build multiple client profiles. By using built-in reporting tools, we were able to remove the negative YouTube videos in five weeks. Then, we created new, positive videos for YouTube, and within just a few weeks, Google replaced the negative results with our newly created videos.
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos.