Positive results on page one on Google.
Positive online reviews.
Increase in new sales.
Very poor feedback on a number of review sites plagued the client, a national furniture supply brand based in Albuquerque, New Mexico. They also had unwanted comments on various scam/complaint sites, as well as several anonymous defamatory posts that showed up in Google search results. The client estimated that all the negative reviews were costing them $20,000 in new sales per week.
DMA started to turn things around by collecting a massive amount of feedback from customers during the initial part of the campaign. With the client’s approval, we posted positive customer reviews on existing review sites to balance out the client’s image. We then submitted a press release to a few high-authority sites and performed an SEO campaign on those news outlets in order to suppress the negative results on Google’s first page. To supplement the first strategy, DMA launched a social media campaign to get more honest feedback in exchange for various offers, like discounts and prizes.
We were extremely pleased with the turnaround. We now have 95 percent positive results on page one and two on Google.