Increase in custom audience.
Increase in social engagement.
Increase in sales revenue.
The owner of an Italian restaurant in Los Angeles, California, needed to increase revenue. The owner was concerned that there wasn’t enough local awareness of his small establishment. He also noted that customers, although they were pleased with their experience, didn’t return for a second time.
DMA installed a Facebook retargeting pixel on the client’s website to create a custom audience of people who researched the brand. Next, we started campaigns on different social outlets such as Facebook Ads, Google Ads, and Instagram. Finally, DMA helped create multiple campaigns to drive customers back to the restaurant by promoting coupons, vouchers, and sweepstakes.
We got the results we wanted. The numbers are 99 percent increase in a custom audience. 135 percent increase in people engaging in our social media.