Increase in Instagram followers.
New members in a new group.
Increase in sales revenues.
An ecommerce permanent marker company wanted more engagement across all social platforms and increased overall sales revenue. They also needed help with launching a community group that would bring them more opportunities.
After reanalyzing the client’s current audience, DMA decided to focus on one social channel where the biggest audience could be found. Then, we created a massive campaign that involved current customers. We spotlighted their work in the client’s Instagram account. By focusing attention on the customers, loyalty and retention were increased. For a new community group, DMA created a campaign that engaged new members by giving them art challenges and having users vote on their favorite submissions.
We increased our Instagram followers by 178 percent and sales are up by 35 percent. I am very glad that we went with DMA.