Free SEO Analysis
Content Marketing Services
Link Building Services
Free PPC Analysis
Free Reputation Management Analysis
Free Social Media Analysis
Free Website Analysis
Web Design Services
Website Maintenance Services
Free Marketing Automation Analysis
Specialized Marketing Automation Services
Comprehensive Marketing Automation
In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.
According to Wikipedia, Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.
The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form.
If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
Contact your Landing Page Expert at DMA for your free Website Analysis and learn about our Proprietary "DASHBOARD"
Our Sales team