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Basics of PPC Account Structure

Joe from the DMA Paid Media team reviews the basics of an effectively structured PPC account. Accounts are composed of campaigns, which contain ad groups. An ad group holds a set of keywords as well as the ads that these keywords will trigger. Campaigns should be focused on higher level core service or product offerings, while ad groups can be leveraged to expand on variations of those core offerings.

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NEW JERSEY, UNITED STATES

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