Link-building is another process for strengthening your website's ranking in search results; this time, by acquiring links to your website from other websites.
Consider it a sort of virtual street connecting one website to another, with the link as the road that users travel to get from one point to another. If you think about a blog post or article you've read that featured a link to another website, you'll see exactly what link-building is all about.
Link-building directs traffic to your website
Quality links to your website from other websites can impact your brand or business in numerous ways including: increasing brand awareness achieving more conversions (new customers and sales) better positioning in search engine results
The reason that links from one site to another are so important is because search engines look at the number of links pointing to your page, and the quality of those websites, to determine your own website's search result placement. According to Study.com
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