According to Shopify “A meta description is a summary of up to 155-160 characters in length that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched. Meta descriptions entice users to click through to a page and are part of effective SEO.
The good descriptions give you a brief overview of what the site is about, as well as a compelling reason to click the title tag. It all happens so quickly and painlessly, many searchers won’t even notice themselves making a decision.
They’ll simply click on the link, satisfying their curiosity without having to think about it. ”
DMA’s team of digital solutions architects are experts in writing meta tags, titles, and descriptions. This is is jjust one component in a comprehensive marketing plan that will increase your traffic and roi.
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