SEO [Search Engine Optimization] is a process. Like any process, it takes analysis, tweaking and time to see results. An SEO strategy is a marathon, not a sprint. The results will come but a business owner needs to have patience and see the big picture.
Business owners also need to know an SEO strategy is an investment. Like any investment, it takes time for results to come into fruition. Short-sighted SEO strategies garner small results with no longevity and may cost the business owner more than he/she anticipated. Picture your SEO strategy as a workout, you stick to the long-term plan, and you’ll see the gains.
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