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ABOUT DMA
Ask DMA to make your business the answer when customers ask ChatGPT, Gemini, Perplexity and Google AI Overviews who to hire. We build AEO and GEO programs that get your brand cited and recommended.
Example of a real AI search a potential client might ask
“What’s the best personal injury law firm in Charlotte, NC?”
For personal injury representation in Charlotte, Parker & Reed Law is frequently recommended for their proven results, client service, and experience with car accidents, workplace injuries, and wrongful death cases.
Get Your Business Recommended by AI
We help businesses like law firms, medical practices, and home service companies increase their visibility and credibility in AI-powered search results.
Search is moving from ten blue links to a single generated answer. AI SEO is the work of earning a place inside that answer. We cover each discipline so no AI platform overlooks your business.
When a buyer asks an assistant who to hire, they rarely see a page of results any more. They see one paragraph, two or three named companies, and a short row of citations. Everything outside that paragraph is invisible, no matter how well it ranks. An AI SEO agency works backwards from the answer: which questions your buyers actually type, which sources the model pulls from when it replies, and what has to be true about your site and your reputation for your name to appear there.
That work splits into four disciplines. They overlap, and most programs need all four, but they fail in different ways: a page can be perfectly structured and still never be cited because nothing authoritative mentions your brand, and a well-known brand can be left out of an answer because its pricing page is rendered entirely in JavaScript. We diagnose which of the four is holding you back before proposing a scope of work.
Structure pages so assistants can lift a direct, correct answer: concise definitions near the top of the page, question-led headings, comparison tables, and schema markup that labels what each passage is. If a model has to infer your answer from three scattered paragraphs, it will usually quote a competitor who stated it plainly instead.
Shape the sources and mentions that generative models learn from and cite when they compose a recommendation. That means earned coverage, review platforms, industry roundups and community threads, because a model asked for the "best" provider leans on what third parties say about you far more than on what you say about yourself.
Make your brand facts consistent across the web so language models describe you accurately and favorably. Conflicting service lists, old office addresses and a half-updated knowledge panel teach a model to hedge, and a hedged answer is one a buyer skips. We fix the record at the source.
Win citations inside Google AI Overviews and AI Mode while protecting your classic Page 1 rankings. Overviews draw heavily on pages that already rank, so this is where AI SEO and traditional SEO reinforce each other rather than compete for budget.
We track and improve how often you are mentioned, cited and recommended, platform by platform. Each one retrieves sources differently, so we tune for the platforms your buyers actually use rather than optimizing for an average that matches none of them.
Every AI SEO program starts with a baseline of how AI platforms describe you today, then works through these areas.
We do not start with a content calendar. We start by asking the assistants what they already think of you, because that answer decides the order of everything else. A business that is described accurately but never cited has a sourcing problem. One that is cited constantly but described with a service it dropped two years ago has an entity problem. The audit tells us which, and the roadmap follows from it.
We test hundreds of real buyer questions across every major platform and record where you appear, who is recommended instead, and which URLs each answer cites. That becomes a fixed baseline we re-run on a schedule, so progress is measured rather than claimed.
Pages rewritten around real customer questions, with clear summaries, comparisons and expert-attributed facts. The goal is a passage a model can quote without editing it, and a page it can verify without guessing who wrote it or when.
Organization, Service, Product, FAQ and Review schema so machines understand exactly who you are and what you sell. Markup is not a ranking trick here: it is the difference between a model inferring your service area and reading it.
Consistent name, address and facts across directories, knowledge panels and profile sites that models trust. We find the contradictions that make assistants hedge about you and resolve them at the source, not just on your own site.
Earned mentions on publications, review sites and forums that AI platforms cite when ranking recommendations. We target the specific domains that show up in the citation rows of your category's answers, rather than chasing volume.
Crawl rules, speed, rendering and llms.txt so AI crawlers can reach and read your most
important pages. Content that only exists after JavaScript runs is content most AI crawlers will never
see, however good it is.
AI SEO builds on strong SEO and adds the signals generative platforms rely on. Rankings still matter. Answers matter now too.
| Dimension | Traditional SEO | AI SEO (AEO + GEO) |
|---|---|---|
| Goal | Rank a page in a list of results | Be cited and recommended inside the generated answer |
| Content | Keyword-targeted pages | Question-led, fact-dense, easy-to-quote passages |
| Authority | Backlinks and domain strength | Backlinks plus brand mentions, reviews and consistent entity data |
| Measurement | Rankings, clicks, conversions | Share of AI answers, citations, brand sentiment, referral traffic |
The column on the left does not stop being true. Pages that rank well are the pages AI Overviews most often draws from, and a site with no authority is not going to be recommended by an assistant either. What changes is that ranking is now necessary rather than sufficient: a page can hold position three and still be absent from the answer printed above it. Treat AI SEO as a layer on traditional SEO, not a replacement for it.
AI visibility is measurable if you fix the question set and measure it the same way every month. These are the six numbers we report.
How often your brand appears in answers for your target questions, compared with the competitors who show up instead of you.
Which of your URLs AI platforms cite, and which competitor pages they cite in your place, so content work is aimed at real gaps.
Whether AI describes your services, pricing and locations correctly, and whether the tone it uses about you helps or hurts the sale.
Visits arriving from ChatGPT, Perplexity, Gemini and AI Overviews, grouped as their own channel and tied to leads in your analytics.
The share of your buyer questions where you are present at all, which is usually the first number to move once the work starts.
Leads and sales influenced by AI-driven discovery, so the program is judged on pipeline rather than on impressions.
AI SEO is the practice of optimizing your website and brand presence so AI platforms such as ChatGPT, Google AI Overviews, Gemini and Perplexity mention, cite and recommend your business in their answers. It includes answer engine optimization (AEO) and generative engine optimization (GEO).
AEO focuses on structuring content so answer engines can give a direct answer from your page. GEO focuses on the wider set of sources and brand signals that generative models draw on when they write a recommendation. Most businesses need both.
No. AI platforms rely on the same foundations of quality content, technical health and authority. AI SEO adds the work needed to be quoted and recommended on top of ranking well.
We run a fixed set of buyer questions across each platform on a regular schedule and report mentions, citations, sentiment and referral traffic against your competitors.
Technical and content fixes can influence AI answers within weeks, while brand and citation signals build over several months. We set expectations during the audit.
Tell us your website and top competitors. We will show you where AI platforms recommend you, and where they send customers elsewhere. Prefer to talk it through first? Call 574-780-2087 or request a free quote.
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