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August 17, 2015

DMA Launches New Marketing Initiative Aimed at Software Publishers


August 17, 2015

Will Conduct Research on Software Marketing

Digital Marketing Agency, the leading digital boutique, has announced a new marketing research initiative to assist software publishers in reaching their target consumers. The initiative aims to identify factors that influence the success of a digital marketing campaign that go beyond factors that digital marketers take into consideration when building a campaign.

“The aim of this project is to better understand the audience for software publishers out there, how they make a purchasing decision, and what factors influence that decision,” said William Clanton, SVP of Sales, DMA. “We believe that there is a lot of work to be done to better understand how people choose their software, especially in highly competitive markets like CRM and ERP software.”

DMA offers online software publishers and “software-as-a-service” vendors specialized digital marketing solutions which solve major hurdles that software publishers face when entering competitive markets. Offerings include:

  • Enterprise Search Engine Optimization

  • Content Marketing

  • Reputation Management

  • Pay Per Click Management

  • Social Media Optimization

Learn more about DMA’s software marketing initiatives:

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