Conversion optimization is key in a digital marketing campaign. By ensuring every channel is achieving optimal conversions, we can reduce your monthly spend and increase the value of your initiatives.
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Convert more leads when you work with DMA.
Sales Funnel Analysis
Many of the biggest challenges a business faces when marketing to other businesses is managing their sales funnel effectively. When miscommunication occurs, it can mean the end of a business relationship. Our conversion experts take a look at how you're acquiring your leads and how you're servicing them. We will create a strategy to resolve any issues that may arise and work to increase conversions.
A/B testing enables our conversion experts to take a look at different strategies. Each ad and landing page is tested to focus on the ones that convert at the highest rate and drive the most value to the campaign.
Every marketing channel should prove its own merit. We analyze the number of leads received from each marketing channel and the value those leads drive to improve channels that are underperforming. Channels that ultimately fail to produce a return are discontinued, while those that prove their merit are further optimized through continued monitoring, A/B testing, and audience analysis.