Pay-per-click advertising offers software as a service companies a unique opportunity to reach highly targeted audiences. We produce competitive campaigns for decreased CPCs and increased return on your investment.
We conduct research on your target audiences, the differences between those audiences, and the challenges your software solves. Your pay-per-click campaign is divided into different audiences and challenges to tailor the ads, the landing page, and the conversion experience based on that insight. This leads to decreased costs by preventing wasting clicks while ensuring the sales pitch aligns with the buyer's interests.
One of the biggest mistakes many SaaS companies make is not revisiting their campaigns frequently. Audiences change. Competitors change their strategies. We continue to conduct research and analysis on your industry to understand how changes in the industry will affect your campaign and then make adjustments. We continue to measure conversions to ensure you're getting the most value out of your marketing dollars.