When it comes to selecting software, many web users turn to online reviews and articles they find on Google to make an informed decision. If these factors aren't working to your favor, you could be losing potential customers.
Reputation management is both a proactive and reactive practice. We use proprietary tools and continued research to understand what is being said about your software both within your industry and in niches that use it. Whether it's an article discussing the business side of things, an influencer's review of the software, or online comparisons, we monitor and report on what is going on to keep you apprised of developments.
With the rise of technology and search engines as a quick way to find information, consumers have become increasingly skeptical when doing business online. A web user can find a lot of information simply by typing the name of your software. We work with our SEO experts to ensure their research leads to a positive view of your brand, key features, and accurate information that will increase the likelihood of them signing up.